Starting Over…At a New Salon
  • NAILS Magazine
  • December 5, 2008
The holidays are here, and it’s time to check in on all the hard work Adrienne has done this year. She has taken years of experience, both technically and in business, and applied it to a completely new setting and clientele.
 
What’s so amazing about setting up a series of systems and protocols, is that no matter how many times this will occur, it can always be done, and expediently! That’s right. Adrienne is starting over again. Well, sort of.
 
Adrienne is the proud new employee of Blissful Lounge. Blissful is a nails-oriented salon that couldn’t be more excited to have her. And why shouldn’t they be? Adrienne has proven herself as a true professional who not only enjoys her work, but is also responsible, a team player and always looking for ways to grow. Blissful is lucky to have her!
 
Having given her notice at Hair, Body & Sole just a few weeks ago, Adrienne has had an enormous task of setting herself up not only in a new location, but in totally different work climate. Whereas her former employer was a full-service salon focusing on hair design, Blissful is nails and waxing only. Blissful Lounge is more natural nails focused; however, Adrienne is introducing the possibilities of gel. Blissful also really puts focus on networking and even hosts mani/pedi parties for groups of women every month. What a great way to introduce yourself to a lot of new clients quickly.
 
Does anyone remember the national average for client retention? 30%. That’s terrible! Think of the opportunity Adrienne has here — lots of possibilities with new clients, new networking circles, group parties, etc. What makes it possible to capture those clients and keep them loyal forever? Systems and structures!
 
Adrienne knows the importance of a thorough consultation and continued check in with every client every time. She also understands what upselling and providing the proper home maintenance needs can bring to client loyalty. Adrienne also knows that if you don’t track your results, you’ll never know how close you are to your goal.
 
But the biggest piece to come out of our last conversation was the response to Adrienne’s notice by her former employer at Hair, Body & Sole. Not only were they sad to see her move on, they are 100% committed to supporting her in her new venture and plan to send not only her clients, but each new nail client to her new facility! What a compliment. Adrienne has handled herself in a way that’s irreplaceable. Great job!
 
—Heather, success coach

Keywords:   clients     Heather Goodwin  

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