De-Stress Dollars Yield Big Returns

In these uncertain times, who couldn’t use some de-stressing at a discount? Julie Nguyen, owner of Blu Water Day Spa in Kensington, Md., was just telling me about a very successful promotion they’ve launched via e-mail to entice regular clients and referrals to try a second service at their scheduled appointment. Valued at $20, De-Stress Dollars are gift certificates that can only be applied to an additional service and, importantly, are fully transferrable. “We believe that if you are not stressed, you must know someone who is,” says Nguyen. She adds: “We include an expiration date of 30 days as motivation for our guests who may be delaying their regularly scheduled appointment to stay on schedule.”

— Judy


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