The salon is having its grand opening party on Thursday (March 19). The event — which will be an open house including free mini-manicures, Murad mini-facials and drinks and food provided by sponsor Hearst Publications — will be from 10 a.m. to 4 p.m. at the salon site (12246 Ventura Blvd.; Studio City, CA 91614). It’s open to the public, but please RSVP to email@example.com by Wednesday (March 18) so we can gauge how many people to expect.
We’ll also be hosting a private event, for press only, that same evening, which will be similar except it will include some mini-speeches by key salon players. I’m looking forward to both.
We’ve been sending out e-promos lately via our software Salon STX. Our client coordinator Josh writes them up after checking with me for the current special. I’m happy with the response we’re getting; about 75% are being opened and we haven’t had a lot of people unsubscribing from the list.