I was so proud of all of my techs at our grand opening events in March. The girls all shined. You can see pictures in the Grand Opening Gallery on the lefthand side of the page.
The daytime event, which was open to the general public, was a little weak on guests, but we were able to input into our computer system all of the information of everyone who did attend, and they’ve been getting our e-blasts ever since. The evening press event was amazing and beyond my expectations. We had almost 90 members of the press there. That was huge because it will help us get the word out about the salon. We’ve been mentioned in lots of blogs since, and even in the Los Angeles Times by a reporter who attended the party.
The salon website, www.robbsalon.com has been up and running for about three weeks now. We have an online booking function that’s been working well. About 15%-20% of our appointments have been via online booking, and we average about 3 to 4 new people registering online each day on the site. All of their infomation goes straight into our database. I’d definitely recommend our software program; Salon STX has proved to be solid.
We’re running a few specials currently, including “Pink Slip” Mini-Manicures, where, on Wednesdays between noon and 2 p.m., we treat customers who are recently out of work with a mini-manicure. We’re trying to give back and we’ve had a few people take advantage of that so far. It runs through April 29. We’ve also launched a Nail Biter Program, a series of consultations to help nail biters overcome the bad habit and grow beautiful nails. We haven’t gotten any takers yet, but we’ve gotten some press on it to help get the word out.