CND Launches Colour Effects
  • NAILS Magazine
  • June 23, 2009
Last week I went down to Oceanside, Calif. (just north of San Diego) to attend a special launch party for CND’s new enamel line. Called Colour Effects, it’s an open stock line of 50 crème enamels and 15 shimmery “Effects” that you can layer on top of the “Colours.” CND says the line has a richer, two-coat, three-free (no toluene, formaldehyde, or DBP), faster-drying formula. The Colours come in a full spectrum palette from the whitest white (Brilliant White) to the blackest black (Blackjack), with neutrals, pinks, reds, and bolds in between. The Effects are the “accessories” and can change the tone dramatically. They come in Pearls (fine opalescence), Shimmers (a little more dramatic), and Sparkles (mica for more bling) in a variety of hues (from lavender to gold).
 
The new bottle is an interesting shape, (for improved ergonomics, it’s designed to fit perfectly between the thumb and forefinger), with a wider, flatter brush and a rubberized cap that is easy to twist.
 
The party was held at the Oceanside Museum of Art, and guests were asked to wear black and white. CND employees asked us to imagine a world without color (and served crisp clear water to accentuate how plain life would be without it). They then took us through their own exhibition where color (and colorful fruit juices) were introduced, followed by shimmery, sparkly effects (and cocktails). Finally, we were treated to a try-on bar with CND’s entire new line. I chose Inkwell, a dark aqua-black, and Gold Pearl, a subtle Effect. I also loved Putty (a great neutral for my skin tone).
 
CND’s Jan Arnold and John Heffner also took a few minutes to thank employees for their continued dedication to nail professionals. The company is celebrating its 30th anniversary this September. Look for more in the September issue of NAILS on the company’s anniversary.
 
And once the new bottles and colors hit your dealers, I’d love to hear what you guys think. Leave me a comment in Feedback.
 
After we left the world of black and white behind, we were treated to colorful fruit juices…
 
…and presented with a closer look at the new line of Colours from CND.
 
CND co-founder and artistic director Jan Arnold toasts a room full of CND employees, nail techs, dealers, and select members of the press while introducing the company’s new Colour Effects line.
 
We were then led through a room of glittery curtains and accessorized mannequins as the Effects portion of the line was introduced.
 
Finally, we were allowed to try on the Colours and Effects.
 
CND’s Roxanne Valinoti, Jan Arnold, and John Heffner were also getting an early start on celebrating the company’s 30th anniversary.
 
I enjoyed the festivities at the Oceanside Museum of Art with Elyce de Brown (in addition to a number of other things, she manages CND’s enamel line) and Jan Arnold.
--Hannah
 

Keywords:   Hannah Lee     products  

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