Hire Hard, Manage Easy

By Bryan Durocher, Durocher Enterprises


A great business starts with a great team. Hire the right people and they will make you money and save you headaches. Keep in mind that as an owner, you are not looking only for a great service provider, you are seeking a strong salesperson as well. Sometimes it is much more valuable to take on a service provider who may lack experience in the treatment room but comes to the business with valuable experience and a history in sales. If you are able to bring a new service provider onto the team who is a superior salesperson, the training on your service protocols is a small investment in comparison to the return you will gain in retail sales.


There are a few key values to look for when interviewing potential service providers. Those interested in compensation tied directly to their production are ideal. It reflects a genuine understanding of how necessary it is for business service providers to generate their own clientele and not depend on clients walking through the front door unsolicited. Individuals who are self-starters and act with little or no direction are also imperative to the success of the business. It is wise as an owner to seek candidates who recognize that they are responsible for making things happen, networking and marketing themselves as well as the business.


Individuals who seek to learn as much as possible about the products and services the business offers will generally be dynamic and welcomed members of the staff. These individuals usually excel at cross-promoting other services and up-selling clients in a quiet and confident manner.


Recruiting new team members is a never-ending process and is one area of operational management that demands constant and consistent attention. Business owners should never assume the amazing staff they have in place today will still be working tomorrow. Consistently recruiting with these values in mind will offer great rewards in the prosperity of the business. 


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