Remember those goodie bags you got as a kid, as a thank you for attending a classmate's birthday party? Well, I just got a cute one as a thank you for my first visit to Indulgence The Salon in Lakewood, Calif. After I finished paying, the receptionist handed me a pretty purple bag with a curly bow. I thought it was so cute that I actually opened it as soon as I got inside my car - it included a letter of welcome from the owner, a salon menu, a business card, a coupon for 20% off a retail item, and "20 salon dollars" to go toward an Indulgence service I haven't experienced yet. I thought this was such a great presentation for what are usually fairly ordinary items that I might not otherwise look twice at.
Do you have any presentation secrets to get clients to open up your marketing materials? Share them here!
—Sree
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