Essie and the Diamond Factory
  • NAILS Magazine
  • August 19, 2009
In a stunning Charlie and the Chocolate Factory-esque promotion, Essie Cosmetics and jewelry designer Judith Ripka have hidden a one-carat sapphire, emerald, and diamond separately inside three different polish bottles in the new “Essie Loves Diamonds by Judith Ripka” collection. The lucky finders will become the owners of these precious gemstones.
 
Launching this month, the shades in the limited-time collection (which features the soft pink, Put a Ripka Ring on It; a dark, Heart My JR Jewels; and the true red, Queen of Hearts) are infused with genuine diamond dust. Essie partnered with Ripka, who designed the Estate Cuffs shown here, to give women the ultimate fashion accessory — wearable shades with the decadence of diamonds. The company requests that the newfound gemstone owners notify Essie by calling (800) 232-1155. Plus, go to Essie’s website to type in your UPC code; the code from every bottle in the collection unlocks additional promotions.
 
—Sree

Keywords:   products  



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