Q&A: Let Your Fans Build Your Business

What are some inexpensive ways to build my clientele?


Heather Goodwin, Inspiring ChampionsDriving new traffic into the salon is something that we are all looking for ways to do. Unfortunately, direct mail, magazine advertising, and fliers can be expensive. Some great inexpensive ways to improve client count is to use your existing fans to build it for you.


Nowadays nearly all our clients are on the web. Facebook, Myspace, Twitter, and the like are becoming such popular ways for people to stay up on what their family and friends are doing. Access them! A great way to start is to reward your clients for being great fans.


Offer clients 10% off their next visit if they post their latest gel toes or nail art on their page! Set up a fan site for your business — even if you don’t own the salon — and give rewards to those who become fans.


Use technology like mobile advertising to send out specials via text messaging or send e-mail blasts through Constant Contact or other such companies. Make the blast incentive time-specific. For example: 20% off a Pedicure and Manicure Combo between 2 p.m. and 5 p.m. today only! Fill up the slowest times first.


Always remember to track your efforts. You’d hate to have a great month and not be clear what ideas were bringing in the best results.

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