ISSE Breaks Attendance Records

From Jan. 30 through Feb. 1, 40,000 beauty professionals attended ISSE, up 21% from 2009 and breaking the show’s all-time attendance records. The show featured 397 exhibitors, which is up 3% from 2009.
Attendees shop the OPI booth on the crowded expo floor.
Earlier on Monday, before the official numbers were tallied, I attended a press event at which the Professional Beauty Association’s new chair, Bruce Selan, spoke about trade show attendance and his predictions for the rest of 2010. Selan first noted that trade show attendance was down across most industries last year, including regional beauty shows, because of the economy, then said: “What we’ve seen so far this year is that in January — whether you’re talking to salons, to distributors, or to manufacturers — I haven’t talked to one person who has not said that January was not an absolutely terrific month. And if the salon business was good in January, chances are distributor and manufacturer business will be good in February and March. I think we’re off to a very, very strong first quarter. Overall, for the industry, the month of January has been terrific.”
PBA chair Bruce Selan (left) and executive director Steve Sleeper discussed industry issues, including show attendance, at a media event on Feb. 1.
Do you agree? How has been business been for you in the beginning of 2010? And save the date for next year: ISSE will return to Long Beach on Jan. 29 - 31, 2011.

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