Did you ever think how great it would be to search through your favorite nail polish colors on your phone? Well, I have. And I’m excited about OPI’s brand new application for the iPhone and iPod Touch. The OPI App offers a great, free way to browse and search more than 200 OPI Nail Lacquer shades.
Much like OPI’s online Try It On Color Studio, you can customize skin tone on the application to visualize how a color will actually appear on your hand. (Have you guys played around in the Try It On Color Studio yet? It’s really cool. In addition to matching your skin tone, you can also make the nails shorter or longer to get a more realistic look at how the color will appear on your hands.)
“With this new OPI App, customers can now try before they buy. Women can test our newest shades, experiment with bold colors, or find the perfect lacquer in a particular hue,” explains Suzi Weiss-Fischmann, OPI executive VP and artistic director.
“Thanks to the portable aspect, women can even find a shade to match a prom dress, wedding gown, or pair of peep-toe shoes — while shopping!”
The OPI App also includes a search bar with word prompt technology, so simply entering one word will proffer a list of likely matches.
Features coming soon include accurate finishes (such as shimmer, crème, sparkle, frost, suede, and matte), a salon locator with map, and a personal “drawer” for storing favorite OPI Lacquers.
The OPI App is available at Apple.com and is free to download.
I already downloaded it and it’s pretty cool. What do you guys think? Will you download the OPI App? Do you think your clients will?