Q&A: Marketing a New Salon
My salon been open for two weeks now. What can I do to bring in more clients, besides newspaper ads, fliers, banners, and things like that?
Hi Le,
Congratulations on opening your salon!
I would go to vistaprint.com and create postcards with a buy-one-service-get-a-free-service-for-a-friend promotion and hand them out everywhere. Also create a referral reward system, such as when a client refers a friend (who actually books a service and keeps her appointment), then the original client gets $5 (or any amount or a free product) off her next service. My experience has been that the more personal you can make it the better: word of mouth is a much better advertisement than a newspaper ad. Hope that helps!
—Marie, All Polished Up!, Dallas, Ore.

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