I get Dashing Diva’s monthly e-mail newsletter, Diva Dialogue, and it’s always got some good business tips, interesting fashion trends, and helpful technical and product info.
This month there was a good social networking piece that I wanted to share with you guys.
Many of us avoid change because we are comfortable with what we know or intimidated by the unknown. Trying to avoid social networks today is no easy effort. Though possible, doing so will likely cost you in terms of relationships and knowledge, as well as profit potential. Blogs, YouTube, Facebook and Twitter are now normal fixtures in the business landscape. Unlike traditional media that can cost small businesses a fortune in advertising dollars, social media is accessible to nearly all, while allowing for a more personal way to connect and interact with customers and clients. So, if you’re not already showcasing your skills and business with social media, below are just some thoughts to get you more “social”:
Millions of Possibilities, Literally — Though most of us may only be interested in reaching our region, social media provides you with a means to the world. An interview with Facebook COO Sheryl Sandberg in February of this year revealed that among Facebook’s 350 million registered users, 175 million visit the Facebook website daily. That means 1 in 5 people in the world that are on the Internet visit Facebook! In May 2010, YouTube reported over 2 billion views per day! Couldn’t a number of them benefit from knowing about you and your business?
Nothing Personal — Although your business’ Facebook page can present your unique personality, it shouldn’t be a parade of your personal life. Setting up separate accounts for business and personal purposes will help you draw the line between your private and public lives. This separation will also help you make your business content more meaningful for your clients and more profitable for you.
Content Is King — Regular updates with fresh and relevant content is key. With so many things competing for our limited time, give current and potential clients something that they want to know — a beauty trend, a new product, a special promotion, a DIY how-to. This bit of pressure to keep things fresh may also help you find new service and product offerings for your clients.
Humble Beginnings — With all this technology available to you, you needn’t feel pressure to launch a grand campaign. Start by reaching out to your current client list. Promote your social media pages in your e-mail signature, or on any advertising you may already do. At a recent trade show, a technician purchased Dashing Diva Metallic Nails to try for herself. She posted a picture of herself wearing these nails on her Facebook page. The result? A number of her clients contacted her for an appointment to get the Metallic Nails for themselves. Simple, but effective.