Now What?
  • Maggie Franklin
  • January 5, 2011

If I turned out a product like this, my clients would all go away. Plain and simple. There it is. So now what do I do?

Problem is, I love this product. So far I've tried about four or five gel polishes. This one is my favorite, and it's my clients' favorite. Eventually I'll probably end up with a hodgepodge of all sorts of these products and maybe I'll even find one that I like better. But for right now, I like this one. That's why I have 48 bottles of this one.

But, as you can plainly see, this one has some issues. Issues that I have attempted to address multiple times with both the manufacturer and the distributor. Issues that seem to have fallen on deaf ears.

Now, I'm not using the blog to publicly call anyone out here. More like, I'm using this issue I have with my gel polish as an example of behavior that I have found all too common among, well, pretty much a lot of different businesses.

This product that I like so much has some rather obvious flaws that I noticed pretty early in the game. Now I have several bottles of very expensive product that are becoming increasingly unusable. In the beginning I was willing to shrug it off and suck it up as one of those things that you gamble on with new products. I typed up an e-mail or two to the manufacturer about my observations and concerns in a heartfelt attempt to provide some helpful information that could lead to happier customers in the future and made several attempts to contact the distributor about finding a viable solution for my own situation. No one cared.

At least, that's the only conclusion I'm left to draw seeing as how I have yet to receive a response. (Yeah, I'll probably get one now, huh?)

All I'm saying is that it doesn't matter if you are running a nail business, a nail product manufacturing business, or a gas station — you need to pay attention and offer solutions for the problems your customers experience with your products and/or services.

There will always be people who complain for the sake of complaining. There will always be people who can't be satisfied no matter what. But when someone takes the time to politely offer some suggestions, it's because they want to be your customers.

If you're too busy blowing kisses to your adoring fans, you'd better make sure that your adoring fans are sufficient to carry your business and that they continue to adore you at least until you're ready to retire.

Meanwhile I have to find a satisfactory solution to my gel polish dilemma. Most likely at a significant price — to myself and ultimately possibly to the company that makes this one too.



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