Setting Up a Facebook Page (Part 2)
  • Holly Schippers
  • January 13, 2011
How is your salon Facebook page coming along? Have you loaded some photos? Have you picked up some fans? Are you waiting for more detail from me?
 
I want to clarify some things from the last blog that are important. You can keep your personal page personal if you are comfortable denying friend requests from your clients. The pages are not automatically tied together. Some things you should know before creating a page without a personal page as the base are:
 
“Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook. You may only create Facebook Pages to represent real organizations of which you are an authorized representative.”
 
“In addition, Pages are managed by admins who have personal Facebook profiles. Pages are not separate Facebook accounts and do not have separate login information from your profile. They are merely different entities on our site, similar to how Groups and Events function. Once you have set up a Page within your profile, you may add other admins to help you manage this Page. People who choose to connect to your Page won’t be able to see that you are the Page admin or have any access to your personal account.”
 
Ideally no one would know who the page admin is. In reality, in a small salon it is rather obvious. It is a violation of Facebook rules to do it this way so be forewarned.
 
There are some benefits to having it linked to your personal page; you can tag people in photos on your business page if they are your friends on your personal page. Tagging photos of your work exposes you to the friends of your friends.
 
For those who want to create an account that do not have or want a personal page, here we go.
 
Once you are at Facebook, choose create a page for a celebrity, band or business by clicking on it.
 
Next select that this will be an official page by clicking in the circle next to local business, give it a name (your salon name is good, or salon name and city). You will also want to check the box saying you are officially a representative of the business then click create official page.
 
You will get a pop up asking if you are sure you are allowed to do this, click create page if you really are allowed to create a page representing your salon.
 
 
Click the circle beside “I do not have a Facebook”, for a new or separate account fill in all your info using the salon as your name and type in the captcha (the word jumble) then check the agree to term box and click sign up now. Facebook does not allow business pages to stand completely alone for whatever reason so this is creating the base page that will allow us to have a “fan” or business page.
 
You will get a page letting you know to go to your e-mail and confirm the page. If it is not in your inbox, check your junk folder. Click the link in your e-mail to fully activate the account.
 
You can use your name here to set up a base page, you are going to need a separate e-mail account to base this page on than your usual Facebook account. Skip the add friend step. Skip the find friend step. Skip the profile info step for now. Skip the profile picture, I know this seems odd but this is just a base page that you do not plan to use.
 
At this point go to part one of this blog and create a Facebook page for a business signing into this account that you just created.
 
For those of you that do nails not computers, I thought you, might like a little more guidance getting started setting up your page than just clicking around on the page.
 
To get to your business page when you are logged into your personal or your base page, off to the right it says account, if you left click once on account then choose manage pages your business page will pop up as an option for you to click on.
 
How about your menu? You can add your menu as a note, prices are optional, and so is an image. 
 
Along the top you will see tabs that say wall, info, etc. At the end of the tabs is a little plus sign, click that then click notes. This will take you to a page where you can opt to write or create a note.
 
Once you have selected to write a note it takes you to a page to do so. You can copy and paste or type in your menu here. Prices are optional, I like to have my prices available to make it easy for people to decide what they want to have done and look through the photo albums to view possibilities so that there are no hidden surprise costs. There is an option to upload a photo right from your computer, then just select where in the note you want the photo to appear. The note can be edited so don’t be afraid to play around a bit.
 
The finished result is your menu online so that your guests know what you can do and if their nails are not becoming to them they will see that they should be coming to you ;o)
 
*Note — Facebook is constantly changing so this tutorial will eventually become outdated, please check the date before you follow it.
 
— Holly

Keywords:   business building     social media     tech-to-tech sharing  

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