Product Spotlight: OPI Launches Three Blue-Hued Shatter Shades
  • NAILS Magazine
  • May 4, 2011

OPI expands its Shatter line with the addition of three new blue shades: Blue, Navy, and Turquoise.

 

These blues have an allure of the sea and provide a great look for summer nails. Inspired by graffiti art, Shatter leaves behind a crackled, two-texture finish when painted over any dry OPI hue. Adding top coat takes Shatter from matte to glossy in seconds.

 

“Black Shatter was received with great fanfare, showing that women are looking for new ways to express themselves and are excited to try different textures on their nails,” says Suzi Weiss-Fischmann, OPI executive VP & artistic director. “By adding a variety of colors to the line, there are more options for every woman, whether she is looking for a funky aquamarine or elegant deep blue. Unlike traditional nail art which can be complicated and difficult to replicate, Shatter is easy to use and allows everyone to experiment with this new trend.”

 

All Shatter retail displays now feature Quick Response (QR) code, a barcode readable by smart phones and mobile phones with cameras and Internet capability. A quick scan of the display’s QR code will directly link to a demonstrational video – making application foolproof.

 

— Tim

 

Product Spotlight showcases a brand new product that’s just arrived in the NAILS office or in our e-mail inbox. To have your product considered (new products only, please), e-mail a brief description of it with a photo to senior editor Tim at Tim.Crowley[at]bobit.com.

 

Keywords:   products  



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