Then Why Bother?
  • Maggie Franklin
  • May 13, 2011

I just don't get it. Why do you even have a Facebook page for your business? I mean, maybe not you, but enough of you out there to make me wonder?

The thing is, right now there are tons of websites out there that are free that you can put your profile and photos up on to help drive new customers to you. Facebook being a prime example. And the thing is, just about everyone and their dog has a Facebook page these days!

I know plenty of people who have put together a profile for their salon or booth rental business. And I've tried to "like" them all for you because, let's face it, the more popular you are, well, the more popular you are. And Facebook does an awesome job of suggesting pages to mutual friends, which gets you more "friends" or "fans."

But here's where it all breaks down and leaves me wondering why people bother to make pages for their businesses to begin with — you never post anything.

Now, I am not one of those people who "checks in" at every place I go to. In fact, I'm not even sure how to do it. But I just got my first fancy-schmancy Android phone, so maybe I'll figure it out and start doing it, even though it irritates people to no end. But never mind all that. If you want to follow along with my impending battle to understand yet another electronic device, you know what you should do? You should go "like" the Art of Nailz on Facebook. Because I post there nearly every day. Every day I'm at work at least.

Because, by posting from my business page, I keep my "fans" in the loop. Mostly, I keep them paying attention to me. So when people go through and make "lists" of the people they want to see updates from, they'll remember to include the Art of Nailz. Or when they decide to clean house and delete stuff, they won't delete the Art of Nailz out of frustration that that page never updates anything and they can't even remember why they "liked" it to begin with.

And that's why I actually do get new customers from Facebook and all my friends who have Facebook pages for their businesses keep asking me, "Maggie, you really get new customers from Facebook?"

Yeah. I do. Social networking sites can be quite advantageous, but only if you use them. And, much like real life, it's not enough to just put a sign out, you have to jump up and down and wave your arms and yell too.

So go update your Facebook page before I forget why I "liked" you to begin with.

 

Keywords:   marketing/promotions  

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