I know I have mentioned Doug Schoon’s Brain on here before, but I think it is worth mentioning over and over until every person on the planet has seen it! Did you know that he would love for your clients to view it as well? Just think if we had a world full of well-educated clients, so when they walked into the salon and we did not offer them a long soak in a bowl of water they didn’t question the value of the service and appreciated our diligence. How about if they were appalled that someone would try telling them to buff the “ridges” out of their nails daily? Can you imagine the standards all salons would have to uphold if our prospective clients were knowledgeable and well informed of the truth of service safety and sanitation? The media can make fear viral by basing it on half truths and not showing the whole story on things. It is time that we use the power of social media to improve our own standing instead of waiting for someone else to do it for us.
Today I issue you a challenge, encourage everyone on your Facebook, Twitter, blog, e-mail list, book club, etc. to “friend” Doug Schoon. If you don’t Facebook then e-mail your name and country to Doug at firstname.lastname@example.org to be on the e-list. Following him on Facebook or e-mail will ensure that you and your clients and friends know when Doug’s Brain is open each time. The next opening is June 11-21, 2011, so don’t delay. Let’s make real scientific nail knowledge viral starting today!