One of the new companies at the show was Incoco. The concept is pretty interesting. Basically it applies like a decal or adhesive, similar to Minx, but it is made of actual polish and comes off with regular nail polish remover. According to the company it stays on for up to 14 days. Jennifer Quiones of Incoco showed me how it is applied and the different options available like full coverage, French tips, glitter, and more. For more information about Incoco, visit their website, www.incoco.com.