Getting Holiday Gifting Just Right
  • NAILS Magazine
  • December 9, 2011

Jill, I too have made holiday gift bags. I used the treat bags most of the time. Once I found really cute little organza bags at the previous year’s post-Christmas craft store sales and got them really inexpensively. I also included some little candies and small retail-sized products. I have included the mini Solar Oil and Cucumber Heel Therapy as well as mini Seche Vite top coat. However I didn’t include the discount card with the expiration date of January/February. The expiration for just those two months was a new idea for me. I usually had my discount cards expire in six months so at least the client would be inclined to use them before the busy summer. Many of them were not redeemed, I am assuming because they were lost.

 

In the last couple of weeks we have talked about the discount card a little more. What to include, when to expire, etc. On the ones for Rachael and me, I decided to include a $10 discount off of either a Gelish manicure or pedicure or a Queen Bee manicure or pedicure. Our top-of-the-line pedicure and the Gelish service add-on are both $15 services so like Jill said we still come out with $5 more than we would have had. And also like Jill said it gives the client an incentive to try an upgraded service. I did include the expiration date on these cards for just the first two months of 2012. I am looking forward to seeing how many of them are redeemed.

 

On a side note, I want to give you an update on how our pre-booking contest is going. The girls on the spa side are all working hard towards increasing their own personal best percentages. Of our estheticians, one has seen an 8% increase while the other has increased 4%. Our newest massage therapist has increased hers by 7% and Rachael is up by 2%. I have brought mine up a percentage point as has our senior esthetician. It has been really fun to see the girls working towards this goal. It will be great to see who actually wins the prize, though they are all winning just by increasing their repeat business.

 

— Sandy

Keywords:   customer service     Sandy Combs  



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