Market Research Company IDs Key Success Factors for Salons

 In its recent industry report Hair & Nail Salons in the U.S., market research firm IBIS World identified the five “key success factors” for businesses in our industry. These are identified as:
> Business expertise of operators. It is critical to have experience and skills in managing and operating all aspects of a small business in order to achieve financial success.
> Having a loyal customer base. A highly satisfied client base will encourage repeat customers, which are the main component of clients.
> Access to niche markets. Operators that develop niche areas of service and expertise reduce the effects of local price-based competition.
> Maintenance of excellent customer relations. Operators that strive for positive customer relations will promote customer satisfaction and encourage positive word-of-mouth recommendations.
> Must have license. Employees must possess the appropriate licenses in order to operate.
Purchase the entire report — it could be helpful for those of you thinking of opening a new nail salon — here.

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