Essie Cosmetics will once again join forces with TOMS on April 10, 2012 to support One Day Without Shoes, TOMS’ global campaign to raise awareness of the millions of children at risk for disease and infection as they grow up without shoes. A special limited-edition nail color, Essie Barefoot in Blue, has been designed to encourage people to go barefoot with can’t-miss toes.
Beginning March 7, essie and TOMS will host a free giveaway of 15,000 bottles of nail polish. Every day for 15 days, 1,000 people who sign up for the giveaway will receive a complimentary bottle of Barefoot in Blue — a creamy sky blue hue. To make a pledge and receive Barefoot in Blue, visit the Essie Facebook page.
“We are thrilled to partner with TOMS again to support One Day Without Shoes,” says Essie Weingarten, founder and creative director of Essie Cosmetics. “We wanted to come up with something that would really spark conversation and bring attention to the campaign — a new rally cry for an important cause. There’s no better way to do that than with blue toes!”
In 2008, One Day Without Shoes was founded to spread the word, and in 2011, over a quarter of a million people went without shoes to show their support, with more than 1,000 barefoot events taking place globally.
Beauty for Good spotlights beauty products, services, and events that benefit a good cause. To be considered for this column, leave a comment below or e-mail details to features editor Judy at Judy.Lessin[at]bobit.com.