I love the idea of the Top 100! That sounds like a great program to start in our salon as well, Jill. I love that this is a way to not only reward the guest for their loyalty, but to also get them to try different services that they may not know we do or that they simply have not tried. It will take a few days to implement but I cannot wait to see how our guests respond to the Top 100 rewards.
We have also just recently started a program in our salon to take a service wish list from our top guests. Since we can now track birthdays in our upgraded software, we have a form for them to fill out if they would like to tell us which services they would like to receive as a gift from their loved ones. We then ask that they give us e-mail or mailing addresses for the people they would like notified of their wish list when their birthday, anniversary, or a holiday approaches. We can then send out the list to the spouse/loved one as a gift idea. I think that it may be a great way to increase our gift card sales as well as serve our guests’ wishes better.
I got the idea from one of my guests who used to work with a jewelry store in the area. The employees would pay attention if one of their clients liked a particular item of jewelry and call the husband to let him know of the item. It resulted in many sales for them because no one likes to struggle to find the perfect gift. To be given an idea is very helpful to the gift-giver and practically guarantees the recipient will love it. I thought that this idea would work really well in our salon environment too because so many of our clients have mentioned to me offhandedly that they wish their spouse would just get them gift cards instead of the new tabletop grill. Or that they would dearly love for their family to get together and get them a spa day. We are still gathering information from our guests to implement the program but I am excited to see how it goes over the next several months.