Smaller Events for Smaller Salons
  • NAILS Magazine
  • June 8, 2012
Jill, these are all great suggestions for making an event run smoothly and also make it memorable. We have used several of these techniques to make our events really shine. However, we have a large salon and staff to make it possible to do this on a grand scale. What would you do if you worked at a single tech salon or only had a couple of technicians? Thank you Dotty Coats for asking this question.
 
To have a client event for a one-person salon you will need to enlist the help of your family and friends. You as the nail tech will have to be the one providing the services. Of course you cant do that, greet guests, sell product, book appointments, and collect money all by yourself and also make it a smooth running event. This is where you get family members or friends involved. You can have a couple of people there to do all of those things for you. For instance, my husband would be great at greeting people and helping with sales. My best friend would be great at booking appointments, answering questions, and keeping track of who has signed up for services.
 
You can always offer paraffin or exfoliating services instead of gel-polish manicures and brow waxes. These services are low product cost to you just like the others Jill mentioned and the guest will still enjoy them. This also keeps you able to do the service fairly quickly to allow you to service more guests in the time you have. Make sure that you have plenty of these products on hand for the client to take home.
 
There are many ways you can acccomplish this type of event on a smaller scale. You can utilize many of the strategies that Jill has discussed. Team up with a local eatery and have finger foods. Make a Costco trip for the beverages. You can still use Facebook to post the date and times as well as take fliers to local businesses advertising the event.
 
You will be able to host a wonderful event for your neighborhood with just a little tweaking to the ideas and strategies we have talked about the last few weeks even if you are a single person salon. Just remember to ask for a little help.
 
— Sandy


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