Are Beauty Vending Machines the Future?
  • NAILS Magazine
  • July 22, 2012

Vending machines have gone beyond trail mix and candy for a while -- you may have noticed Apple iPod vending machines at your local airport, something I always thought was a bit odd but figured that if Apple can sell that way, then more power to them.

Yesterday while attending a Cosmoprof North America bus tour of the Best Beauty Retailers of Las Vegas, we beheld this sight on the casino floor of The Cosmopolitan Las Vegas: a beauty products vending machine by e-tailer U*tique Shop.

Containing products from nail polish to mascara to lip gloss (plus other products for the demographic of stylish women), it sells products that cost anywhere from a few dollars to over $100. It catches the attention of passers-by with blinking lights, though tour attendees did comment they were surprised the machine didn't talk. "Want some lotion for those chapped hands?"

I certainly don't think the vending machine is a replacement for the personal touch in your salon's retail boutique, but it does impart a valuable lesson: If you merchandise your products in a unique way, sales will come.

--Sree

 

Keywords:   business     On the Road     tradeshows  



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