The theme of the wish presentation, held at The Grove Los Angeles, was Angry Birds, one of Gabriel’s favorite games. Sweis created a mock version of the game with beauty products. Gabriel used brightly colored Keune hair products to knock down a Lego structure prior to receiving his wish for a shopping spree at Toys R Us. The evening also included an experience at Helmet Salon, Los Angeles where Gabriel and his mom, dad, and sister received a haircut and styling from salon owner Marqui Besneatte and her team.
Sweis was inspired to support Make-A-Wishwhen one of its employees, Rosie Escalante, received a wish for her son Tony through Make-A-Wish in April 2012. Rosie, Tony, and two sisters were part of the Sweis wish presentation to Gabriel. Afterward the two boys met each other, palled around, and took photos together.
Now Sweis has created a campaign to support Make-A-Wish and is committed to granting wishes for more children battling life-threatening medical conditions. Through the campaign the company hopes to raise funds for the organization, raise awareness of the cause, and encourage its network of salons to get involved in hosting their own Make-A-Wish charity events. The emphasis of the campaign is on salon professionals who shop in Sweis professional stores, located throughout Southern California (Torrance, Lake Forest, San Diego, and Encino). Customers will be asked to round up purchases through the month of December and Sweis will host an in-store shopping day on February 18, 2013, donating a portion of the sales to Make-A-Wish.
“At Sweis giving back to our community is a priority and in the past we have supported many organizations. This time we are excited to have partnered with Make-A-Wish since it is an organization that has directly touched the life of a Sweis employee,” says Karl Sweis, CEO/founder of Sweis Inc.
Beauty for Good spotlights beauty products, services, and events that benefit a good cause. To be considered for this column, leave a comment below or e-mail details to features editor Judy at Judy.Lessin[at]bobit.com.