From the Editors

Dashing Diva Partners with Hair Company for Comprehensive Beauty Look

by NAILS Magazine | January 30, 2013 | Bookmark +
Like peanut butter and jelly, hair and nails were meant for each other. Nail company Dashing Diva partners with hair company Amika in spring 2013 to release sets of nail and hair products that complement each other.


Inspired by the striking mod prints sauntering down the runways, the glamorous Golden Disc-o-pade Styler + Nail Appliqué Set includes Amika’s Digital Titanium Styler and a set of the Dashing Diva Professional DesignFX nail appliqués.

Also launching from this collaboration is the Amika Beauty Junkie Kit. Contained within a chic and travel-ready nylon cosmetic bag are five key products from Amika's line of Obliphica haircare — the 3.4 oz. Color pHerfection Shampoo, 1 oz. Perk Up Dry Shampoo, 2 oz. Blow Up Volumizing Spray, 2 oz. Nourishing Hair Mask, .34 oz. Oil Treatment — and a set of the Dashing Diva Professional DesignFX nail appliqués.

"The nail category is hotter than ever right now, and we wanted to find a fun way to bring our two categories together,” says Chelsea Barber, business development manager for Amika. “Both companies are known for their one-of-a-kind print designs, and we couldn’t imagine a better partner to collaborate with on these unique sets. The Obliphica print is Amika's signature, and it’s exciting to see it come to life in such a playful way on the nail appliqués."

—Sree

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