CND’s new tagline is: Nails. Fashion. Beauty. This change is meant to solidify CND’s leadership in the nail industry as well as their role in making nails the ultimate fashion and beauty accessory. The new tagline was announced at the 2013 CND World Summit in San Diego, Calif. CND Education Ambassadors and international distributors from 65 countries attended the summit.
For over 15 years, CND has been seen as a trendsetter in the industry. Their custom nail styles on New York Fashion Week runways are always known to break barriers and inspire nail professionals around the world. Their new tagline will further help the company strive to advance the state of the industry. CND co-founder Jan Arnold agrees, “Quite simply, our new tagline nails it. It speaks directly to our passion for nails and the nail professional, while highlighting CND’s pioneering role in making nails the ultimate fashion accessory.”
The new tagline is now live online and at cnd.com and is being phased in on all printed material worldwide.