Hand & Nail Harmony
, the company behind Gelish
soak-off gel-polish, launched a preview of their new line of professional nail lacquer at the International Salon and Spa Expo (ISSE) Long Beach
with 64 colors.
In the video above, I catch up with marketing assistant Taylor Daniel and customer service representative Morgan Haile to hear about the new line.
Morgan Taylor was named after the duo, who are the daughters of Hand & Nail Harmony CEO Danny Haile and executive VP David Daniel. “David and Danny who are the creators of Gelish and are our fathers really wanted to create a lacquer line that expresses what this industry has meant to our family over the last 25 years,” says Daniel.
“Taylor and I have grown up in the industry our whole lives so it’s been so great to have a line named after us and it inspires us to work hard at this line and make it the best we can,” Haile adds.
In addition to the new exquisite colors, the Morgan Taylor Essential Care Collection is a collection of two base coats (a long-wearing base coat and a nail strengthening/growth treatment base coat) and three top coats (fast-drying, long-wearing, and matte) to cover the bases of nail types and looks.
Morgan Taylor officially launches in May 2013. For more information (as it becomes available), visit www.morgantaylorlacquer.com