It All Started with Pink
  • NAILS Magazine
  • August 1, 2013

Cocktails and appetizers in hand, the throng at the Orly booth quieted as senior vice president of global marketing Carina Breda said into the microphone, “We are here today to celebrate Jeff Pink. He is the creator of the French manicure. He is also the founder of Orly. We are here to unveil the new Orly.”

The nail brand we know and love introduced a new sophisticated look in all company facets, including an updated logo, packaging, in-store displays, ad campaign, and website at Cosmoprof North America at a well-attended event at its show booth.

A hallmark of that look includes a colorful painting of Pink himself, shown here, for which the French artist precisely matched the pigments to Orly’s polish hues. The slogan “It all started with Pink” says it all. Or almost all, as Pink added at the event: They say, ‘It all started with Pink. I say, ‘It all started with you,’”



Learn more about Orly’s new look on NAILStv: www.nailsmag.com/video/orlyslook


--Sree

Keywords:   tradeshows  



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