OPI's Pink for October

OPI launched its seventh-annual limited-edition Pink of Hearts 2013 promotion, featuring polishes Pink-ing of You and More Than a Glimmer in addition to 10 pink ribbon decals and 10 crystal embellishments.

The pack is designed to raise awareness and funds for breast cancer research and support in honor of October's Breast Cancer Awareness Month. By the end of this year, OPI will donate $25,000 to Susan G. Komen as well as $5,000 to Canadian charity organization Rethink Breast Cancer.

"I encourage women to create and customized their own Pink of Hearts manicure, wearing these colors as a visible way to honor everyone whose lives have been touched by breast cancer," says Suzi Weiss-Fischmann, OPI co-founder and artistic director.

Pink-ing of You is a pale pink hue and More Than a Glimmer is a sparkly lacquer packed with both micro and macro matte glitters in a rainbow of colors. Both bottles feature a special pink ribbon cap wrap.


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