Love Liquid Sand?

Today OPI debuted, a microsite dedicated to the brand's Liquid Sand nail lacquer line. It provides news, application and removal instructions, swatches, nail design ideas, video tutorials, user-generated content, and answers to frequently asked questions about all things Liquid Sand. The site is also mobile-optimized and can be accessed from smart phones and tablets.

"Liquid Sand nail lacquer creates a rich, sophisticated look with a pebbled finish that lightly shimmers with fine glitter particles," says OPI Co-Founder and EVP Suzi Weiss-Fischmann of the lacquer currently available in 21 shades. " culls all the pertinent information about the line and gives professionals and consumers a place to view new products and ways they can be worn."


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