Today OPI debuted LoveLiquidSand.com
, a microsite dedicated to the brand's Liquid Sand nail lacquer line. It provides news, application and removal instructions, swatches, nail design ideas, video tutorials, user-generated content, and answers to frequently asked questions about all things Liquid Sand. The site is also mobile-optimized and can be accessed from smart phones and tablets.
"Liquid Sand nail lacquer creates a rich, sophisticated look with a pebbled finish that lightly shimmers with fine glitter particles," says OPI Co-Founder and EVP Suzi Weiss-Fischmann of the lacquer currently available in 21 shades. "LoveLiquidSand.com culls all the pertinent information about the line and gives professionals and consumers a place to view new products and ways they can be worn."