Bellacures, a franchise of salons in California, partnered with Gelish to launch a billboard to draw attention to gel-polish manicures. The billboard, which will run for the next two months, sits at the corner of Santa Monica Blvd. and Beverly Glen Blvd., one of the busiest intersections in Los Angeles. It reads: Stop blowing on it. Get Gelish. The new manicure.
To continue the conversation off the road, Bellacures and Gelish have set up a website to answer many of the frequently asked questions about gel manicures, such as: Does gel ruin your nails? What's the difference between LED and UV Light? Can I remove it at home?
The website features the same graphics as the billboard and will be live for the two months the billboard is running.
— Brittni
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