OPI Partners With Coca-Cola on Lacquer Launch

OPI just announced it will be collaborating with the world’s largest beverage company, The Coca-Cola Company. Several of the company’s most recognized brands — including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite, and Fanta — will be the inspiration for a line of OPI limited-edition nail lacquers that will launch internationally in June 2014.

“We’re excited to partner with OPI, a preeminent nail polish brand with global reach and influence among our core target teen audience,” says Kate Dwyer, group director worldwide licensing, The Coca-Cola Company.

“As the global leader in the professional nail industry, OPI is thrilled to partner with the world’s top beverage company, The Coca-Cola Company,” says Suzi Weiss-Fischmann, OPI co-founder and executive vice president. “These two iconic brands truly deliver happiness in a bottle — whether it’s a refreshing, invigorating sip of Coke or a set of fingers and toes perfectly polished with OPI nail lacquer.”

— Judy

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