Tech Tuesday: New OPI App Invites You to Speak in Color

OPI’s new app, OPI ColorChat, allows users to communicate in the universal language that is color and polish. Each polish blob is linked to a famous OPI lacquer and represents a letter of the alphabet. When you talk or text into the app, your message automatically gets translated into dots of color. Find contacts or invite friends to chat via a hidden, colorful message. Even punctuation marks and emojis can be translated. You can share your message if you choose, via social media. “I’ve always believed color to be a great tool for self-expression,” says Suzi Weiss-Fischmann, OPI co-founder and brand ambassador. “Now, color can be used for more than just a figurative statement, but a literal one as well,” she says. You can download OPI ColorChat for free, starting tomorrow. Let’s hope this isn’t a beautiful April Fool’s joke.

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