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NAILS Increases Its Net Worth

May 1, 1997  | Article

Why wait for your next issue of NAILS when you can access all the latest and greatest on NailsMag.com, NAILS Magazine's premier website.

As I See It: California Once Again Center of Controversy

May 1, 1997  | Article

Last year, the DCA indicated, among other proposals, that it might lower educational requirements for cosmetologists. 

Keywords: California state regulations   licensing   state licensing  

What's Happening to Mom and Pop?

April 1, 1997  | Article

Manufacturers are fond of saying that the mom-and-pop salon is becoming extinct; that there will no longer be mid-range salons, only luxury day spas and bargain salons.

Keywords: discount salons   spas  

Asian Influence: Building A Bridge

April 1, 1997  | Article

As competition increases, the gap between Asian salons and the rest of the industry is actually getting smaller. To keep their English-speaking clientele, Asian nail technicians are making efforts to learn the language and expand their salon services, while non-Asian salons are discovering the value of quick service and client convenience.

Keywords: discount salons   international   keeping your business competitive   licensing   promoting your services  

Reader to Reader: Do You Let Other Technicians “Borrow” Your Products?

March 1, 1997  | Article

One reader says she's learned her lesson about loaning products and her policy is NO!

Keywords: dealing with coworkers   sharing products   tech-to-tech sharing  

Nails on the ‘Net

March 1, 1997  | Article

Greetings from the Internet! Nail-related activities and information have been growing on the Internet at a phenomenal rate. Here’s a quick survey of what’s been going on in cyberspace when it comes to the keyword nails.

Keywords: Debbie Doerrlamm   NSI   online networking   Tony Cuccio  

Editor's Note: It is Not an “Us/Them” Situation

March 1, 1997  | Article

The nail industry is not the place it used to be: frankly, it's harder than ever to keep a business growing and competing in today's market, not just for salons, but for manufacturers, distributors, schools, and everyone else serving the professional nail salon industry.

Keywords: As I See It   Vietnamese salon industry  

Stop, Thief!

February 1, 1997  | Article

What to do if you’re robbed and how to prevent it from happening in the first place.

Keywords: crime   robbery   salon safety   salon security  

OPI Expands Advertising Horizons

January 1, 1997  | Article

Keywords: consumer advertising   opi products  

Editor's Note: the Salon of the Year Awards

September 1, 1996  | Article

The presentation of your Salon of the Year packages was magnificent, the warmth and sincerity of your essays and letters was deeply touching, and the chance to get a glimpse into your businesses and your lives was a rare and special opportunity for all of us.

Keywords: April Buford   As I See It   Debbie Doerrlamm   Debbie Krakalovich   NAILS Salon of the Year Awards  

It’s the TEMPS vs. the PERMS

August 1, 1996  | Article

The idea for the one-year-old cosmetology personnel agency grew out of DeVenuto’s own experience as a salon owner who often wished she could find temporary help.

Keywords: finding/retaining staff   staff management  

“You’re soaking in it”

August 1, 1996  | Article

Keywords: celebrity nail techs  

Look at Us Now: NAILS Redesigns Magazine, Launches New Logo

August 1, 1996  | Article

We have redesigned our magazine, almost from cover to cover, starting with our logo. We set out to develop a logo that was contemporary, elegant, and bold, and still said it all perfectly succinctly: NAILS.

Keywords: As I See It  

Adapt Or Perish; It's The Way Of Business

July 1, 1996  | Article

Keywords: CND   discount salons   Jim Nordstrom  

Chain Salons Have Their Benefits

June 1, 1996  | Article

Finding good nail technicians is difficult for all salon owners and a particular problem cited by chain salons, whose growth depends on having a large pool of qualified candidates to choose from.

Keywords: salon chains  

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