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The Art of Asking: The Nail Tech’s Guide to Getting What You Want

March 23, 2018  | Article

From minor inconveniences to major requests, learn to ask in a way that yields results.

Keywords: business building   difficult clients   mentoring   nail tech issues   online networking  

How to Accommodate Overweight Clients

January 30, 2018  | Article

If your salon isn’t equipped for plus-sized women, you may be losing out on valuable clientele.

Keywords: chairs   client health   customer service  

San Francisco Salon Offers Speedy Services for Busy Clients

December 21, 2017  | Article

At San Francisco’s Parlor nail salon, the main attraction is its 30-minute-or-less services for clients who want quick, quality nail services that fit into their busy days.

Keywords: express services  

The W Nail Bar: A Sisterly Salon for a Diverse Community

December 20, 2017  | Article

The drive to own a family business runs deep in sisters Lauren Hunter and Manda Mason, who left careers in recruitment and finance to pursue their dream of opening an all-natural nail salon in Columbus, Ohio, sparked by an overnight epiphany.

Keywords: customer service   deluxe pedicures   family businesses   foot baths   natural nail care  

The Nail Hub Podcast Transcription: Advancement

December 19, 2017  | Article

Elizabeth Morris asks "Are we proud of what we've achieved? Is what we're doing driving us forward? Is our industry becoming oversimplified in a way that is detrimental to our advancement?"

Keywords: podcast   The Nail Hub  

Turn Your Clients Into Instagram Video Stars

November 28, 2017  | Article

Liven up your Instagram feed with videos featuring salon clients. Not only does this add energy and authenticity and to your web presence, it builds a bond with the clients you’ve tapped to share their experiences of your salon.

Keywords: client relationships   Instagram   social media   web marketing  

New Jersey Salons Pamper Little Girls and Mothers

November 28, 2017  | Article

When Trang Lê, owner of Brio Salon Nails Spa in Marlton N.J., and co-owner of Caché Salon Nails Spa in Sewell N.J., realized how many children were visiting her salon during their mothers’ appointments, she decided to create a special space just for them.

Keywords: children's services   salon decor/design  

12 Tips to Make the Most of Holiday Traffic

November 21, 2017  | Article

Holiday time at the salon might mean increased stress, but it’s also an opportunity for increased earnings. With proper preparation, you can minimize the added stress while maximizing your profits. Tanisha Foster, director of Vertical Markets for Booker offers these tips to ensure a successful holiday season.

Keywords: gift certificates   holidays   staff management  

Great Gifts From Grateful Clients

November 21, 2017  | Article

While it may be true that it’s better to give than to receive, receiving is pretty good too. We asked nail techs: What’s the best holiday gift you’ve received from a client?

Keywords: client relationships   holidays  

The Nail Hub Podcast Transcription: Overstimulated

November 20, 2017  | Article

In this Nail Hub Podcast transcription, Elizabeth Morris asks "In a day and age where we are so overstimulated, are we as relaxation and pampering experts truly providing our clients with a relaxing and rewarding experience?"

Keywords: business management   Elizabeth Morris   The Nail Hub  

The Nail Hub Podcast: Overstimulated

November 13, 2017  | Video

In this episode of The Nail Hub Podcast, Elizabeth Morris asks "In a day and age where we are so overstimulated, are we as relaxation and pampering experts truly providing our clients with a relaxing and rewarding experience?"

Keywords: Elizabeth Morris   podcast   The Nail Hub  

Henna Services Give Nail Salon a Unique Twist

October 30, 2017  | Article

Stephanie Jordao offers henna tattooing as a unique service alongside working on her clients' nails.

Keywords: add-on services   advertising/promotions   henna  

Join Mobile Mario and Get $20 Off

October 30, 2017  | Article

A pop-up screen on the Palatine, Ill.-based chain’s website offers visitors a $20 discount as an incentive to join its Mobile Mario club. By signing up, they agree to receive up to four promotional texts per month.

Keywords: marketing/promotions   web marketing  

Wisconsin Salon Provides Pampering After Workouts

October 25, 2017  | Article

Tiger Claws Nail Salon is housed within MadPower Training Center, which offers high-intensity fitness classes, yoga, and personal training.

Keywords: salon profiles   salon services   yoga  

Veteran Educators Launch Business Conference for Nail Salon Owners

October 19, 2017  | Article

Topics will include business planning, legal compliance, staffing and compensation, service pricing, marketing, and client relations.

Keywords: client relationships   consultants   legalities   networking event   service pricing  

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