Business > Customer Service

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On My Mind: Is Your Salon a Party Spot?

November 1, 2009  | Article

Here are some ideas on how to make your salon the "IT" place to party.

Keywords: Hannah Lee   marketing/promotions   niche marketing   On My Mind   salon parties  

Seven Ways to Market to Seniors

November 1, 2009  | Article

When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.

Keywords: elderly clients   keeping your business competitive   Mother's Day   niche marketing   special needs clients  

The Do's and Dont's of Advertising on Craigslist

October 1, 2009  | Article

Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.

Keywords: advertising/promotions   marketing/promotions   web marketing   websites  

Make It Personal

October 1, 2009  | Article

Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.

Keywords: client gift ideas   customer service   professional image  

Ask The Manicurist (Sept. 2009)

September 1, 2009  | Article

The manicurist-aka Rebecca Seals has returned! Sit back for a chuckle while she reprimands clients who use and abuse their techs.

Keywords: Ask the Manicurist   client complaints   customer service   humor   service pricing  

On My Mind: Become a Color Expert

September 1, 2009  | Article

Become a color expert for your clients.

Keywords: customer service   fall polish preview   Hannah Lee   On My Mind  

Week 3: Creating a VIP Club Creates Cachet and Cash

August 18, 2009  | Article

It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.

Keywords: 2010 Project   loyalty programs  

Alert Your Customers To Openings In Your Schedule

August 1, 2009  | Article

Fill empty slots in your next day's schedule by using broadcast e-mail or a telephone call-in line.

Keywords: client scheduling   time management   web marketing  

Survival Tips:Staying Afloat in a Sinking Economy

August 1, 2009  | Article

Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.

Keywords: business building   keeping your business competitive   marketing/promotions   recession  

When Clients Say No to Their Nails

July 1, 2009  | Article

In this economy it has become more common for a client to request that her artificial nails be removed due to the cost of upkeep.  Jill Wright, owner of Jill Wright Spa for Nails, gives advice on how to put the client at ease.

Keywords: client relationships   economy   money   removing acrylics  

Silicon and the Salon: A Match Made In Heaven

June 1, 2009  | Article

From client bookings to reports on product usage, find out what's going on inside the latest silicon chips for salons.

Keywords: client scheduling   computer systems   organization   salon finances   time saving devices  

Nail Art Is NOT Dead

June 1, 2009  | Article

Hannah Lee’s Editor’s Letter

Keywords: elderly clients   nail art   On My Mind  

Credit Cards No Longer Welcome

May 1, 2009  | Article

Credit card processing fees eat into profit.

Keywords: economy   money  

Hot Stuff

May 1, 2009  | Article

Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.

Keywords: add-on services   promoting your services   waxing  

Why No Wi-Fi?

May 1, 2009  | Article

It’s easier and less costly than you think to offer clients Internet access at your salon.

Keywords: add-on services   customer service  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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