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Old Rule/New Rule: 12 New Ways of Looking at Our Industry

February 1, 2009  | Article

Take a fun walk down memory lane as NAILS chronicles some of the biggest changes in the nail industry's unwritten rules from the past two decades.

Keywords: add-on services   French manicures   history of nail care   men's services   natural nail care  

With Our Compliments

February 1, 2009  | Article

Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.

Keywords: add-on services   business tools   customer service   keeping your business competitive   marketing/promotions  

A Dot Disaster Averted

January 1, 2009  | Article

“It’s amazing how something so small can totally change your work life,” says G Elizondo, a nail tech at D’Hair To Be Different in Las Vegas, who until recently did what everybody else does: She placed a colored dot on the lids of the jars housing her colored acrylic and glitter mixes.

Keywords: colored acrylics   glitter   organization  

Be Your Own Web Guy

December 1, 2008  | Article

SalonBuilder.com can help you have a fully functioning website running in no time.

Keywords: customer service   gift certificates   marketing/promotions   web marketing   websites  

Celebrating the Spirit of the Season

December 1, 2008  | Article

Nail techs tell us how they mark the holidays at the salon with special decorations and parties for staff and clients.

Keywords: holiday decorating   holidays   reader surveys  

Ask the Manicurist: December 2008

December 1, 2008  | Article

Ho ho ho. Tee hee hee. The Manicurist — aka Rebecca Seals — offers her unique take on holiday happenings at the salon.

Keywords: Ask the Manicurist   client issues   client relationships   client scheduling   customer service  

Young Nails - Customer Service Ethics

November 24, 2008  | Video

Young Nails - Customer Service Ethics

Keywords: customer service   Young Nails  

Tipping Done Right

November 1, 2008  | Article

First and foremost keep your tipping policy client-friendly and report the tips as income.

Keywords: business   taxes   tipping  

Business Advice You Never Forgot

October 1, 2008  | Article

It’s that little piece of advice you got while you were coming up. It may have been something quick and off -hand from someone you never saw again, or a lasting lesson from a mentor who still counsels you to this day, but for whatever reason it stuck with you throughout your career. We asked techs to share their stories of meaningful business advice.

Keywords: customer service   reader surveys  

Wrist-Assist Provides Relief for Muscle Fatigue

October 1, 2008  | Article

Increase your client's comfort while reducing your muscle fatigue with this innovative product.

Keywords: client health   ergonomic products   healthy working   manicure accessories   nail trends  

Beyond Polish [Selling Boutique Items Successfully]

October 1, 2008  | Article

We know that selling retail can increase our bottom line, but for so many of us, selling retail — particularly non-nail items — is a foreboding hurdle. The question to ask is not should I sell retail, but how do I sell retail.

Keywords: customer service   marketing/promotions   professional consultants   retail boutique items   retailing  

Ask the Manicurist

September 1, 2008  | Article

You first met The Manicurist — aka Rebecca Seals — in our April issue and judging by your response, you enjoyed her “pull no punches” attitude. Here’s her take on free repairs, last-minute changes, long-winded excuses, and other headaches of daily salon life.

Keywords: client issues   client relationships   humor   nail repairs   service pricing  

The Right Response

September 1, 2008  | Article

We can daydream all we want about what we would like to say, but finding the right response for hard-to-please clients is the better choice — and ultimately yields more satisfying results.

Keywords: business   client relationships   clients   hard-to-please clients  

Take a Tip From…INM’s Sara Rayna Holden

August 1, 2008  | Article

INM elite educator Sara Rayna Holden shares an interesting way of keeping nail art inspiration close by.

Keywords: customer service   INM   nail art   nail art inspiration  

Ask the Manicurist: Client's Awkward Questions by Someone Who Knows!

August 1, 2008  | Article

Tired of biting your tongue where your clients’ misdeeds are concerned? Let The Manicurist tell it like it is. This beauty industry veteran doesn’t pull any punches when it comes to salon etiquette and client complaints. Share these pages with your clients — if you dare.

Keywords: client issues   humor  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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