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As I See It: Five Trends to Watch in 2000

July 1, 1999  | Article

Keywords: As I See It   trends  

“It Just Popped Off” [and Other Lies Our Clients Tell Us]

June 1, 1999  | Article

Just when you thought you had heard it all, she tells you another tall tale about how her nail broke off, polish got smudged, or how she forgot her checkbook. Nail technicians share their collection of innocent fibs, exaggerations, and outright lies.

Keywords: client relationships   humor  

When Inquiring Minds Want to Know: Doing Client Surveys

May 1, 1999  | Article

When you want to know what’s hot and what’s not with your clients, ask them!

Keywords: client surveys   customer service  

A Client Pays Tribute With a Poem for Nail Salons

April 1, 1999  | Article

Trade Ya! How to Barter

January 1, 1999  | Article

Lessons From the Discount Salon Front

January 1, 1999  | Article

There are a couple of practices found in most discount salons that I think all nail salons could learn from.

Keywords: As I See It   discount salons   keeping your business competitive  

As I See It: Hooked on "Masters"

December 1, 1998  | Article

As a "subscriber" to the Masters Program, you get a monthly tape, hosted by Winn Claybaugh and Kitty Victor and delivered by some of the professional salon industry's leaders.

Keywords: As I See It   motivation  

Gift Certificates Are the Gift That Keeps on Giving

September 1, 1998  | Article

Try these 10 salon-proven promotion and marketing tips to build your salon’s gift certificate sales, then watch your clientele – and your bottom line-grow.

Keywords: gift certificates  

She’s Mine. No, She’s Mine! Whose Clients Are They Anyway?

September 1, 1998  | Article

Legally, there’s no question to whom client information belongs, but practically and emotionally, the answers are less clear.

Just My Opinion: Learn or Perish

September 1, 1998  | Article

Continue your education to stay successful in the nail business.

Keywords: continuing education   Just My Opinion  

Getting to Know You

July 1, 1998  | Article

Doctors, dentists, and many other professionals rely on client consultations to better serve their patients or clients. Nail technicians can increase client loyalty, as well as their own technical skills, by incorporating this important step into their service.

Keywords: client consultation  

Your Clients Can Tell You a Lot About Your Business

June 1, 1998  | Article

Market research is something you can (and should) do every day. It all boils down to simple conversations you have with clients while you're sizing their tips or pushing back their cuticles.

Walk-Ins Welcome?

June 1, 1998  | Article

Making yourself available for walk-in clients is just one more way to stay competitive. To find out just how walk-in friendly our own neighborhood salons were, NAILS dropped in on a few without an appointment.

Keywords: walk-in clients  

The Nail Express - Profiling a Successful Florida Salon

March 1, 1998  | Article

When Kim and John Grandinetti hear salon owners complain that “discount salons” are the scourge of the industry, guilty of everything from driving down prices to ruining clients’ nails to giving the industry a bad rap, they laugh. They know the “enemy” because they are it – at least as far as prices are concerned.

Keywords: discount salons  

Kids’ Stuff

August 1, 1997  | Article

Bright nail color and fun nail art rank high on pre-teens’ “way cool list.” Be the one to capture their interest and introduce them to salon services by throwing kids parties in your salon.

Keywords: children's services   salon parties   teens   youth marketing   youth services  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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