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Lessons From the Discount Salon Front

January 1, 1999  | Article

There are a couple of practices found in most discount salons that I think all nail salons could learn from.

Keywords: As I See It   discount salons   keeping your business competitive  

As I See It: Hooked on "Masters"

December 1, 1998  | Article

As a "subscriber" to the Masters Program, you get a monthly tape, hosted by Winn Claybaugh and Kitty Victor and delivered by some of the professional salon industry's leaders.

Keywords: As I See It   motivation  

Gift Certificates Are the Gift That Keeps on Giving

September 1, 1998  | Article

Try these 10 salon-proven promotion and marketing tips to build your salon’s gift certificate sales, then watch your clientele – and your bottom line-grow.

Keywords: gift certificates  

She’s Mine. No, She’s Mine! Whose Clients Are They Anyway?

September 1, 1998  | Article

Legally, there’s no question to whom client information belongs, but practically and emotionally, the answers are less clear.

Just My Opinion: Learn or Perish

September 1, 1998  | Article

Continue your education to stay successful in the nail business.

Keywords: continuing education   Just My Opinion  

Getting to Know You

July 1, 1998  | Article

Doctors, dentists, and many other professionals rely on client consultations to better serve their patients or clients. Nail technicians can increase client loyalty, as well as their own technical skills, by incorporating this important step into their service.

Keywords: client consultation  

Your Clients Can Tell You a Lot About Your Business

June 1, 1998  | Article

Market research is something you can (and should) do every day. It all boils down to simple conversations you have with clients while you're sizing their tips or pushing back their cuticles.

Walk-Ins Welcome?

June 1, 1998  | Article

Making yourself available for walk-in clients is just one more way to stay competitive. To find out just how walk-in friendly our own neighborhood salons were, NAILS dropped in on a few without an appointment.

Keywords: walk-in clients  

The Nail Express - Profiling a Successful Florida Salon

March 1, 1998  | Article

When Kim and John Grandinetti hear salon owners complain that “discount salons” are the scourge of the industry, guilty of everything from driving down prices to ruining clients’ nails to giving the industry a bad rap, they laugh. They know the “enemy” because they are it – at least as far as prices are concerned.

Keywords: discount salons  

Kids’ Stuff

August 1, 1997  | Article

Bright nail color and fun nail art rank high on pre-teens’ “way cool list.” Be the one to capture their interest and introduce them to salon services by throwing kids parties in your salon.

Keywords: children's services   salon parties   teens   youth marketing   youth services  

201 Ways to Build Your Business

February 1, 1997  | Article

We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.

Keywords: building your clientele   business building   customer service   organization   techniques  

Psychology of a Nail Biter

December 1, 1996  | Article

Rebecca Byrne was passing a nail salon in the local mall when an idea popped into her head. Stopping, she gathered the courage and went in to ask the nail technician if she could put acrylics on her bitten-down nails to help her grow them out.

Keywords: nail biting   nail injuries   OPI products   special needs clients  

Reader to Reader How Do You Handle a Rude Client?

August 1, 1996  | Article

Rule #1: Find out if the client is just plain rude or if she has a valid complaint

Tip of the Month: Creating a Client Care Bag

June 1, 1996  | Article

Janice Reams provides each of her clients with her own “personal care bag” — a bag containing her private butlers and files.

Keywords: customer service  

Dear Jane...

June 1, 1996  | Article

Regular clients don’t just stop coming — they have reasons that more often than not directly relate to you or your salon. Make sure you don’t let clients use any of these 10 reasons to say sayonara to your salon.

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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