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The Nail Express - Profiling a Successful Florida Salon

March 1, 1998  | Article

When Kim and John Grandinetti hear salon owners complain that “discount salons” are the scourge of the industry, guilty of everything from driving down prices to ruining clients’ nails to giving the industry a bad rap, they laugh. They know the “enemy” because they are it – at least as far as prices are concerned.

Keywords: discount salons  

Kids’ Stuff

August 1, 1997  | Article

Bright nail color and fun nail art rank high on pre-teens’ “way cool list.” Be the one to capture their interest and introduce them to salon services by throwing kids parties in your salon.

Keywords: children's services   salon parties   teens   youth marketing   youth services  

201 Ways to Build Your Business

February 1, 1997  | Article

We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.

Keywords: building your clientele   business building   customer service   organization   techniques  

Psychology of a Nail Biter

December 1, 1996  | Article

Rebecca Byrne was passing a nail salon in the local mall when an idea popped into her head. Stopping, she gathered the courage and went in to ask the nail technician if she could put acrylics on her bitten-down nails to help her grow them out.

Keywords: nail biting   nail injuries   OPI products   special needs clients  

Reader to Reader How Do You Handle a Rude Client?

August 1, 1996  | Article

Rule #1: Find out if the client is just plain rude or if she has a valid complaint

Tip of the Month: Creating a Client Care Bag

June 1, 1996  | Article

Janice Reams provides each of her clients with her own “personal care bag” — a bag containing her private butlers and files.

Keywords: customer service  

Dear Jane...

June 1, 1996  | Article

Regular clients don’t just stop coming — they have reasons that more often than not directly relate to you or your salon. Make sure you don’t let clients use any of these 10 reasons to say sayonara to your salon.

Ask The Right Questions

June 1, 1996  | Article

Customer surveys are a road map for change. The progressive salon owner and her staff should give out these quick and easy questionnaires at least once a year to find out what’s going wrong — and right.

Ask the Right Questions With Regular Customer Surveys

June 1, 1996  | Article

Keywords: client consultation   client surveys   marketing/promotions  

Running After the Athletic Client

June 1, 1996  | Article

They may be swift of foot, but runners have particular foot problems. The good thing is, they generally know what their needs are and will voice them to you.

Keywords: pedicures   special needs clients   sports pedicures  

Day Spa Or Discount Salon? There's Lots Of Room In Between

May 1, 1996  | Article

Keywords: As I See It   discount salons   keeping your business competitive  

The New Nail Technician's Survival Guide

April 1, 1996  | Article

Is there life after graduation from cosmetology school? You bet there is! While developing good work habits and building a clientele don’t happen overnight, working on them early in your career will help you stay one vine swing ahead of the rest.

Keywords: newbie  

Sharing Is Succeeding

April 1, 1996  | Article

Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.

 

Keywords: Debbie Doerrlamm   finding/retaining staff   keeping your business competitive   marketing/promotions   Paula Gilmore  

Never Say Never, Except Sometimes

March 1, 1996  | Article

Knowing what not to do can be just as important as knowing what to do when trying to create a salon environment that keeps customers coming back.

Do Nails and Tanning Go Hand in Hand?

March 1, 1996  | Article

The editors of NAILS and Tanning Trends discuss industry issues. 

Keywords: tanning  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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