Business > Customer Service

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Salons Serve Up More Than Beauty Services

September 1, 2001  | Article

Many salons have implemented beverage service into their offerings, creating a new retail profit center.

Keywords: beverages in the salon   Shari Finger  

Keeping Clients Committed With Loyalty Programs

July 1, 2001  | Article

If it costs five times more to attract a new client than to keep an old one, doesn’t it make sense to spend something on a customer loyalty program? Learn to say thank you to clients in a way that keeps them coming back.

Keywords: client loyalty programs   client retention   client satisfaction   loyalty programs   referrals  

Tap the Teen Market

May 1, 2001  | Article

Teen People says that teens are spending a fair amount of their allowances in salons.

Keywords: industry research   teens   youth marketing   youth services  

You’ve Got Mail

May 1, 2001  | Article

Looking to fill those open spots in your appointment book quickly and easily? Invite your clients to sign up for a “Daily Specials” e-mail.

Keywords: email marketing  

Create Teen “Know-It-Alls”

May 1, 2001  | Article

Teen People’s recent survey of 9,000 self-appointed “leaders of pop culture” ages 13-21 found that more than 25% of the teens visit a salon for nail care.

Keywords: niche marketing   youth marketing   youth services  

Targeting Seniors

March 1, 2001  | Article

Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.

Keywords: arthritic clients   circulation disorders   elderly clients   hammertoes   niche marketing  

Reader to Reader

March 1, 2001  | Article

Readers respond: Do you allow nail techs to smoke inside or in front of the salon?

Keywords: Reader to Reader   salon sanitation  

Guarantees Give Clients a Break

March 1, 2001  | Article

We surveyed a handful of techs to determine if there is an industry norm for guarantee on artificial nails.

The First Impression [Really Does Count]

December 1, 2000  | Article

Often overlooked, the front desk position in every salon has the power to make (or break) the first (and last) impression a client has of your establishment. Here we show you how to turn your front desk from asupport position into a profit center and customer service gateway.

Keywords: first impressions   receptionist  

Get Clients in a Lather

November 1, 2000  | Article

Michelle Palmer, a nail tech at The Nail Company in Camdenton, Mo., got tired of cheaters—clients who’d skip the soap when sent to wash up—so she instituted a new and improved system.

Keywords: handwashing   salon sanitation  

As I See It: Provide Pampering AND Service, Not a Guilty Pleasure

November 1, 2000  | Article

As salons approach their busiest season of the year—traditionally the high season for gift certificate sales as well—it’s not a bad idea to think about how to make the most out of gift certificate sales and hot to turn those potentially one-time clients into long-term clients.

The Eleven Client Commandments

October 1, 2000  | Article

Nail techs aren’t the only ones who can benefit from sticking to a code of conduct.

Keywords: client ethics   client issues   client relationships   client scheduling   clients  

By the Numbers

October 1, 2000  | Article

The demographics of your typical day spa-goer

Keywords: demographics   information   spa demographics   spa statistics   statistics  

Day Spa Consumers Profiled

October 1, 2000  | Article

85% of day spa-goers are female and almost half are college grads.

How Do You Gently “Fire” Clients?

September 1, 2000  | Article

NAILS asks readers how to get rid of clients who are causing more harm than they're worth.

Keywords: annoying clients   difficult clients  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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