Business > Customer Service

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Sharing Is Succeeding

April 1, 1996  | Article

Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.

 

Keywords: Debbie Doerrlamm   finding/retaining staff   keeping your business competitive   marketing/promotions   Paula Gilmore  

Never Say Never, Except Sometimes

March 1, 1996  | Article

Knowing what not to do can be just as important as knowing what to do when trying to create a salon environment that keeps customers coming back.

Do Nails and Tanning Go Hand in Hand?

March 1, 1996  | Article

The editors of NAILS and Tanning Trends discuss industry issues. 

Keywords: tanning  

Tip of the Month: Booking Efficiency

February 1, 1996  | Article

Keeps a chart by the appointment book that lists the amount of time each nail technician requires to perform a particular service.

Are Your Ears Burning? I’ve Been Talking About You

January 1, 1996  | Article

I’ve been talking to several editors at the big consumer beauty magazines. They all seem to ask the same questions, like "What should someone look for in a good nail salon?"

Keywords: As I See It   consumer concerns   consumer press  

True Confessions: Client Tell Us What Bugs Them About YOU

December 1, 1995  | Article

You probably have pet peeves about your clients, but have you ever wondered what they say about you? We spoke to some nail care clients about their technicians and got some surprising answers.

Keywords: client issues   client relationships  

Self-Confidence Can Be Beautiful, Study Reveals

November 1, 1995  | Article

How do women really feel about their own beauty quotient? A fascinating study commissioned by New Woman magazine uncovered some compelling answers.

Keywords: client relationships   industry research  

Editor's Note: First, Do Great Nails

November 1, 1995  | Article

What is the most important requirement in being successful in the nail industry?

Keywords: keeping your business competitive   professional image  

Maternity Leaves?

October 1, 1995  | Article

Does being pregnant mean a woman has to stop getting her nails done? Not if you take care to make sure salon is clean and well-ventilated, and clients’ exposure to chemical is at a minimum.

Keywords: Christina Jahn   pregnant clients   Star Nail Products   working while pregnant  

Salon Owner’s Open-Door Policy Makes All Feel Welcome

September 1, 1995  | Article

Nail tech handles drag queen with aplomb

A Client on the Books Is Worth Two in the Wings

August 1, 1995  | Article

This salon owner was so intend on bringing in NEW clients that she didn't realizing she was losing customers like me because we felt ignored.

Keywords: As I See It   building your clientele   client retention   marketing/promotions  

Strengthen Your Business With Good Problem-Solving Skills

July 1, 1995  | Article

One of the most important responsibilities of the salon owner or manager is to field complaints from unhappy customers. The tricky job is to handle an unsatisfied customer and the techni­cian who provided the service without losing either.

Keywords: communicating with customers   customer service  

Generate New Business Through Pedicure Promotions

June 1, 1995  | Article

When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.

Keywords: marketing/promotions  

Editor's Note: Beautifying Baby Boomers

June 1, 1995  | Article

As this group of women (and men, too) aged, they would spend millions of their considerable disposable in­come on beauty products and services in an effort to hang on to their youth.

Keywords: As I See It   elderly clients   niche marketing  

For Salon Owners Only: Get to Know Your Clients

May 1, 1995  | Article

The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.

Keywords: client surveys   marketing research   marketing/promotions  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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