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The Nail Express - Profiling a Successful Florida Salon

March 1, 1998  | Article

When Kim and John Grandinetti hear salon owners complain that “discount salons” are the scourge of the industry, guilty of everything from driving down prices to ruining clients’ nails to giving the industry a bad rap, they laugh. They know the “enemy” because they are it – at least as far as prices are concerned.

Keywords: discount salons  

Kids’ Stuff

August 1, 1997  | Article

Bright nail color and fun nail art rank high on pre-teens’ “way cool list.” Be the one to capture their interest and introduce them to salon services by throwing kids parties in your salon.

Keywords: children's services   salon parties   teens   youth marketing   youth services  

Reader to Reader: If You Could Do Anyone’s Nails, Who Would You Choose?

July 1, 1997  | Article

Topping the list are Dennis Rodman, Oprah, and Rosie O'Donnell.

Keywords: celebrities   celebrity nails   Reader to Reader  

Wanted Not Just a Few Good Men

April 1, 1997  | Article

Luring men into your salon is challenging, but it’s easier than getting them to stop and ask for directions. Help them find your salon easily with the right services and go easy on the frills.

Keywords: men's salons   men's services   niche marketing   pedicures  

Reader to Reader: What Type of Music Do You Play in Your Salon?

April 1, 1997  | Article

Readers' tastes run from classical to techno to Enya. 

Keywords: customer service   music in the salon   Reader to Reader  

Teach Your Children Well

March 1, 1997  | Article

This New Jersey salon owner works with middle-schoolers to show them not only the nail business, but what working is all about. 

Keywords: recruiting   staff retention   staff training  

Mobility Is Key to the Executive Suite

March 1, 1997  | Article

Florida salon owner takes the services directly to her busy business clients. 

Keywords: mobile salons  

Get It in Writing

March 1, 1997  | Article

Smart salon owner uses a guest book to add a sophisticated touch. 

201 Ways to Build Your Business

February 1, 1997  | Article

We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.

Keywords: building your clientele   business building   customer service   organization   techniques  

Psychology of a Nail Biter

December 1, 1996  | Article

Rebecca Byrne was passing a nail salon in the local mall when an idea popped into her head. Stopping, she gathered the courage and went in to ask the nail technician if she could put acrylics on her bitten-down nails to help her grow them out.

Keywords: nail biting   nail injuries   OPI products   special needs clients  

Reader to Reader How Do You Handle a Rude Client?

August 1, 1996  | Article

Rule #1: Find out if the client is just plain rude or if she has a valid complaint

Tip of the Month: Creating a Client Care Bag

June 1, 1996  | Article

Janice Reams provides each of her clients with her own “personal care bag” — a bag containing her private butlers and files.

Keywords: customer service  

Dear Jane...

June 1, 1996  | Article

Regular clients don’t just stop coming — they have reasons that more often than not directly relate to you or your salon. Make sure you don’t let clients use any of these 10 reasons to say sayonara to your salon.

Ask The Right Questions

June 1, 1996  | Article

Customer surveys are a road map for change. The progressive salon owner and her staff should give out these quick and easy questionnaires at least once a year to find out what’s going wrong — and right.

Keywords: client surveys   communicating with customers   customer service   Paula Gilmore  

Running After the Athletic Client

June 1, 1996  | Article

They may be swift of foot, but runners have particular foot problems. The good thing is, they generally know what their needs are and will voice them to you.

Keywords: pedicures   special needs clients   sports pedicures  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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