April 1, 1996
Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.
March 1, 1996
Knowing what not to do can be just as important as knowing what to do when trying to create a salon environment that keeps customers coming back.
The editors of NAILS and Tanning Trends discuss industry issues.
February 1, 1996
Keeps a chart by the appointment book that lists the amount of time each nail technician requires to perform a particular service.
January 1, 1996
I’ve been talking to several editors at the big consumer beauty magazines. They all seem to ask the same questions, like "What should someone look for in a good nail salon?"
December 1, 1995
You probably have pet peeves about your clients, but have you ever wondered what they say about you? We spoke to some nail care clients about their technicians and got some surprising answers.
November 1, 1995
How do women really feel about their own beauty quotient? A fascinating study commissioned by New Woman magazine uncovered some compelling answers.
What is the most important requirement in being successful in the nail industry?
October 1, 1995
Does being pregnant mean a woman has to stop getting her nails done? Not if you take care to make sure salon is clean and well-ventilated, and clients’ exposure to chemical is at a minimum.
September 1, 1995
Nail tech handles drag queen with aplomb
August 1, 1995
This salon owner was so intend on bringing in NEW clients that she didn't realizing she was losing customers like me because we felt ignored.
July 1, 1995
One of the most important responsibilities of the salon owner or manager is to field complaints from unhappy customers. The tricky job is to handle an unsatisfied customer and the technician who provided the service without losing either.
June 1, 1995
When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.
As this group of women (and men, too) aged, they would spend millions of their considerable disposable income on beauty products and services in an effort to hang on to their youth.
May 1, 1995
The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.
Remembering Vicki Peters51 photos
Succulent Scrubs8 photos
A substance that does not contain carbon as part of its chemical structure.
Am I losing my touch applying acrylics?
Should I have a TV in my salon?
What’s the best way to recruit techs for a new salon?
Do I need a special permit to do medical pedicures?
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