Business > Customer Service

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Create Teen “Know-It-Alls”

May 1, 2001  | Article

Teen People’s recent survey of 9,000 self-appointed “leaders of pop culture” ages 13-21 found that more than 25% of the teens visit a salon for nail care.

Keywords: niche marketing   youth marketing   youth services  

Targeting Seniors

March 1, 2001  | Article

Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.

Keywords: arthritic clients   circulation disorders   elderly clients   hammertoes   niche marketing  

Reader to Reader

March 1, 2001  | Article

Readers respond: Do you allow nail techs to smoke inside or in front of the salon?

Keywords: Reader to Reader   salon sanitation  

Guarantees Give Clients a Break

March 1, 2001  | Article

We surveyed a handful of techs to determine if there is an industry norm for guarantee on artificial nails.

The First Impression [Really Does Count]

December 1, 2000  | Article

Often overlooked, the front desk position in every salon has the power to make (or break) the first (and last) impression a client has of your establishment. Here we show you how to turn your front desk from asupport position into a profit center and customer service gateway.

Keywords: first impressions   receptionist  

Get Clients in a Lather

November 1, 2000  | Article

Michelle Palmer, a nail tech at The Nail Company in Camdenton, Mo., got tired of cheaters—clients who’d skip the soap when sent to wash up—so she instituted a new and improved system.

Keywords: handwashing   salon sanitation  

As I See It: Provide Pampering AND Service, Not a Guilty Pleasure

November 1, 2000  | Article

As salons approach their busiest season of the year—traditionally the high season for gift certificate sales as well—it’s not a bad idea to think about how to make the most out of gift certificate sales and hot to turn those potentially one-time clients into long-term clients.

Reader to Reader: How Do You Acknowledge a Client’s Birthday?

October 1, 2000  | Article

Readers suggestions range from simple birthday cards to special offers on their services. 

Keywords: client birthdays   Reader to Reader   special occasion nails  

The Eleven Client Commandments

October 1, 2000  | Article

Nail techs aren’t the only ones who can benefit from sticking to a code of conduct.

Keywords: client ethics   client issues   client relationships   client scheduling   clients  

By the Numbers

October 1, 2000  | Article

The demographics of your typical day spa-goer

Keywords: demographics   information   spa demographics   spa statistics   statistics  

Day Spa Consumers Profiled

October 1, 2000  | Article

85% of day spa-goers are female and almost half are college grads.

Reader to Reader: How Do You Gently “Fire” Clients?

September 1, 2000  | Article

Suggestions range from being direct to adopting a "three strikes and you're out" rule. 

Keywords: annoying clients   difficult clients   firing clients   Reader to Reader  

How Do You Gently “Fire” Clients?

September 1, 2000  | Article

NAILS asks readers how to get rid of clients who are causing more harm than they're worth.

Keywords: annoying clients   difficult clients  

Hold Onto Your Customers

June 1, 2000  | Article

You’ve got to make every contact count

Reader to Reader

May 1, 2000  | Article

Where you send in the questions, and your fellow readers supply their answers. This month, you asked: Do you charge for nail repairs during fills?

Keywords: customer service   fills   Reader to Reader   service pricing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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