Business > Customer Service

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True Confessions: Client Tell Us What Bugs Them About YOU

December 1, 1995  | Article

You probably have pet peeves about your clients, but have you ever wondered what they say about you? We spoke to some nail care clients about their technicians and got some surprising answers.

Keywords: client issues   client relationships  

Self-Confidence Can Be Beautiful, Study Reveals

November 1, 1995  | Article

How do women really feel about their own beauty quotient? A fascinating study commissioned by New Woman magazine uncovered some compelling answers.

Keywords: client relationships   industry research  

Editor's Note: First, Do Great Nails

November 1, 1995  | Article

What is the most important requirement in being successful in the nail industry?

Keywords: keeping your business competitive   professional image  

Maternity Leaves?

October 1, 1995  | Article

Does being pregnant mean a woman has to stop getting her nails done? Not if you take care to make sure salon is clean and well-ventilated, and clients’ exposure to chemical is at a minimum.

Keywords: Christina Jahn   pregnant clients   Star Nail Products   working while pregnant  

Salon Owner’s Open-Door Policy Makes All Feel Welcome

September 1, 1995  | Article

Nail tech handles drag queen with aplomb

Making Magic With Makeover Parties

August 1, 1995  | Article

Three salon owners ventured into the world of children’s parties. They came out with renewed enthusiasm and roomful of potential clients.

Keywords: kids manicures   nail makeovers   salon parties   youth marketing   youth services  

A Client on the Books Is Worth Two in the Wings

August 1, 1995  | Article

This salon owner was so intend on bringing in NEW clients that she didn't realizing she was losing customers like me because we felt ignored.

Keywords: As I See It   building your clientele   client retention   marketing/promotions  

Strengthen Your Business With Good Problem-Solving Skills

July 1, 1995  | Article

One of the most important responsibilities of the salon owner or manager is to field complaints from unhappy customers. The tricky job is to handle an unsatisfied customer and the techni­cian who provided the service without losing either.

Keywords: communicating with customers   customer service  

Generate New Business Through Pedicure Promotions

June 1, 1995  | Article

When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.

Keywords: marketing/promotions  

Editor's Note: Beautifying Baby Boomers

June 1, 1995  | Article

As this group of women (and men, too) aged, they would spend millions of their considerable disposable in­come on beauty products and services in an effort to hang on to their youth.

Keywords: As I See It   elderly clients   niche marketing  

For Salon Owners Only: Get to Know Your Clients

May 1, 1995  | Article

The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.

Keywords: client surveys   marketing research   marketing/promotions  

Subtlety Signals Sophistication

May 1, 1995  | Article

Champagne and caviar are sophisticated; corned beef and cabbage are not. What else is sophisticated and what isn't?

Keywords: beverages in the salon   customer service   dress codes   massage   professional image  

Why Clients Leave

May 1, 1995  | Article

It’s a Girl Thing

February 1, 1995  | Article

Many of our readers report taking a great deal of pleasure in giving a little girl her first manicure, or helping to prepare her for a special occasion.

Keywords: children's services   first manicure   kids manicures   youth marketing   youth services  

When All You Want Is a Few Good Men

February 1, 1995  | Article

Keywords: men's services   niche marketing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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