December 1, 1995
You probably have pet peeves about your clients, but have you ever wondered what they say about you? We spoke to some nail care clients about their technicians and got some surprising answers.
November 1, 1995
How do women really feel about their own beauty quotient? A fascinating study commissioned by New Woman magazine uncovered some compelling answers.
What is the most important requirement in being successful in the nail industry?
October 1, 1995
Does being pregnant mean a woman has to stop getting her nails done? Not if you take care to make sure salon is clean and well-ventilated, and clients’ exposure to chemical is at a minimum.
September 1, 1995
Nail tech handles drag queen with aplomb
August 1, 1995
Three salon owners ventured into the world of children’s parties. They came out with renewed enthusiasm and roomful of potential clients.
This salon owner was so intend on bringing in NEW clients that she didn't realizing she was losing customers like me because we felt ignored.
July 1, 1995
One of the most important responsibilities of the salon owner or manager is to field complaints from unhappy customers. The tricky job is to handle an unsatisfied customer and the technician who provided the service without losing either.
June 1, 1995
When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.
As this group of women (and men, too) aged, they would spend millions of their considerable disposable income on beauty products and services in an effort to hang on to their youth.
May 1, 1995
The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.
Champagne and caviar are sophisticated; corned beef and cabbage are not. What else is sophisticated and what isn't?
February 1, 1995
Many of our readers report taking a great deal of pleasure in giving a little girl her first manicure, or helping to prepare her for a special occasion.
On the Road with Hannah Lee34 photos
This Season's Hottest Nail Art Products38 photos
Occurs in nature; this term is not a measure of safety; many potentially dangerous substances are naturally occurring; there are no federal...
What’s the cause of the pinkish-red oval area on the pad of my client’s toes?
Am I losing my touch applying acrylics?
Should I have a TV in my salon?
Is perfectionism on the job a blessing or a curse?
What’s the best way to recruit techs for a new salon?
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How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
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