Business > Customer Service

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Salons Serve Up More Than Beauty Services

September 1, 2001  | Article

Many salons have implemented beverage service into their offerings, creating a new retail profit center.

Keywords: Shari Finger  

Keeping Clients Committed With Loyalty Programs

July 1, 2001  | Article

If it costs five times more to attract a new client than to keep an old one, doesn’t it make sense to spend something on a customer loyalty program? Learn to say thank you to clients in a way that keeps them coming back.

Keywords: client loyalty programs   client retention   loyalty programs   referrals  

Make It an Experience

June 1, 2001  | Article

Many salons cannot afford to go the full day spa route, but they can achieve a spa-like atmosphere by providing little touches to each area.

Keywords: Cuccio Naturale   salon decor/design   Tony Cuccio  

Just My Opinion: What Makes a Salon a Spa

May 1, 2001  | Article

A day spa is where women can go to get away from the stress of everyday life to relax and pamper their minds and their bodies. And the nail business is changing for the better. There are more services being offered in hand and foot care.

Keywords: Cuccio Naturale   Just My Opinion   spa services   Tony Cuccio  

Reader to Reader: How Do You Retain Clients When You’re on an Extended Leave?

May 1, 2001  | Article

If you have a great retention rate to begin with, you will have a higher retention rate when you return.

Keywords: Reader to Reader   working while pregnant  

Tap the Teen Market

May 1, 2001  | Article

Teen People says that teens are spending a fair amount of their allowances in salons.

Keywords: industry research   teens   youth marketing   youth services  

You’ve Got Mail

May 1, 2001  | Article

Looking to fill those open spots in your appointment book quickly and easily? Invite your clients to sign up for a “Daily Specials” e-mail.

Keywords: email marketing  

Create Teen “Know-It-Alls”

May 1, 2001  | Article

Teen People’s recent survey of 9,000 self-appointed “leaders of pop culture” ages 13-21 found that more than 25% of the teens visit a salon for nail care.

Keywords: niche marketing   youth marketing   youth services  

Targeting Seniors

March 1, 2001  | Article

Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.

Keywords: arthritic clients   circulation disorders   elderly clients   hammertoes   niche marketing  

Reader to Reader

March 1, 2001  | Article

Readers respond: Do you allow nail techs to smoke inside or in front of the salon?

Keywords: Reader to Reader   salon sanitation  

Guarantees Give Clients a Break

March 1, 2001  | Article

We surveyed a handful of techs to determine if there is an industry norm for guarantee on artificial nails.

The First Impression [Really Does Count]

December 1, 2000  | Article

Often overlooked, the front desk position in every salon has the power to make (or break) the first (and last) impression a client has of your establishment. Here we show you how to turn your front desk from asupport position into a profit center and customer service gateway.

Get Clients in a Lather

November 1, 2000  | Article

Michelle Palmer, a nail tech at The Nail Company in Camdenton, Mo., got tired of cheaters—clients who’d skip the soap when sent to wash up—so she instituted a new and improved system.

Keywords: handwashing   salon sanitation  

As I See It: Provide Pampering AND Service, Not a Guilty Pleasure

November 1, 2000  | Article

As salons approach their busiest season of the year—traditionally the high season for gift certificate sales as well—it’s not a bad idea to think about how to make the most out of gift certificate sales and hot to turn those potentially one-time clients into long-term clients.

Reader to Reader: How Do You Acknowledge a Client’s Birthday?

October 1, 2000  | Article

Readers suggestions range from simple birthday cards to special offers on their services. 

Keywords: Reader to Reader   special occasion nails  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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