Business > Marketing & Promotions

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The Big Pitch

October 5, 2011  | Article

Many of you tell us you lead with a compliment. When you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech? In other words — what’s your elevator speech?

Keywords: business building   clients  

Spa Gregorie’s Makes Giving Easy

September 15, 2011  | Article

At Spa Gregorie's, a small Southern California-based chain of salons and day spas, they make it easy for their clients to raise money for their favorite causes.

Keywords: charity  

Jump Aboard the Welcome Wagon

September 14, 2011  | Article

Adrienne Schodtler may be too busy at the salon to reach out personally to each of her new neighbors in the town of Fuquay-Varina, N.C., but Schodtler, owner of Nails by Adrienne, employs a service called New Neighbor to do just that.

Keywords: marketing/promotions  

On My Mind: Move Over, Bloggers!

September 9, 2011  | Article

I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.

Keywords: blogs   consumer concerns   consumer marketing   consumer press   consumer product brands  

Should You Be a Groupon Groupie?

August 18, 2011  | Article

Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?    

Keywords: advertising/promotions   consumer advertising   customer service   marketing/promotions   web marketing  

They Need Professional Help

August 3, 2011  | Article

One way to show your gratitude and give back to the community that supported you, says Tamara Jercha, is to help unemployed individuals in your area.

Keywords: charity   marketing/promotions  

Making the Most of Web Check-ins

July 21, 2011  | Article

Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.

Keywords: Facebook marketing   smartphone apps   smartphones   social media   web marketing  

On My Mind: Your (Social Media) Presence Is Required

July 21, 2011  | Article

As a salon owner or nail technicians if you aren’t participating in some sort of social media effort, I’m afraid to say you are in danger of being left behind. Staying “linked in” online has to become part of your job as well.

Keywords: Facebook marketing   On My Mind   social media   web marketing  

Stylenet Sites Are Easy to Update

July 20, 2011  | Article

A web design company specializing exclusively in the beauty industry, Stylenet.com offers salon websites starting at $59 per month.

Keywords: web marketing   websites  

Internet Marketing: Taking the Next Step

July 7, 2011  | Article

Use this Internet marketing checklist to assess your progress toward an exceptional online marketing strategy for your salon. Follow the steps to take your business to the next level. 

Keywords: Facebook marketing   web marketing  

Partner With Some Famous Names

June 25, 2011  | News

Linda and Jim ­Nordstrom, founders of Famous Names LLC and makers of Lumos Top and Bottom Coats, have announced the Famous Names Partner Program.

 

Keywords: California   Famous Names   manufacturers educators   Maryland   Rhode Island  

Tony Cuccio: A Man for All Seasons

June 23, 2011  | Photo Gallery

There is no doubt that Tony Cuccio loves the nail business ... and lives it. Browse through this photo gallery of Tony through the years, at shows, at his office, and with his family.

Keywords: Cuccio Naturale   Star Nail Products   Tony Cuccio  

Give Your Nail Business Some Gloss

June 17, 2011  | Article

In The Gloss System, 5 Steps to Nail Salon Success Home Study Course, nail industry veteran Trish Rock shares expert knowledge, guidance, and proven tools to build a strong and lasting salon full of clients.

Five Reasons You’re Not Getting Media Attention

June 17, 2011  | Article

When you’re not getting any media coverage, whose fault is it? According to Jennifer Wezensky, president of JW Public Relations, a Michigan-based boutique PR firm specializing in helping small businesses garner positive media coverage, the blame may lie directly at your door.

Keywords: media coverage   public relations  

CND Brings a Flash Mob to Premiere Orlando Beauty Show

June 7, 2011  | Video

On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show to help promote it's popular Shellac line.

Keywords: CND   marketing/promotions   Premiere Orlando   tradeshows   web marketing  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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