Business > Marketing & Promotions

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Stampt Your Clients

November 29, 2011  | Article

Stampt is a smartphone-based loyalty card service that rewards frequent visitors.

Keywords: loyalty programs   smartphone apps  

Know the Code

November 29, 2011  | Article

Those square barcodes designed to be read by smartphones, QR codes are really just a way to get a lot of information into a little bit of space.

Keywords: marketing/promotions   web marketing  

It’s Beginning to Look a Lot Like...

November 21, 2011  | Article

Whether you celebrate Christmas, Hanukkah, Kwanzaa, or Winter Solstice, the winter holidays are a great time to bring joy and cheer to your salon.

Keywords: holiday retailing   holidays   salon decor/design  

Tis the Season For Retail

October 31, 2011  | Photo Gallery

Deck your salons with the latest and greatest holiday-themed products, and celebrate the holiday season in style.

Keywords: holiday products   holiday retailing   retailing  

Is Your Salon Shellac Certified?

October 28, 2011  | News

The CND Shellac Salon Certification program will assure salon customers across the U.S. that their Shellac services are authentic and of the highest quality.

Keywords: certification   CND   gels   shellac  

Giving Guests the Star Treatment

October 27, 2011  | News

The Color Me Fierce package at the St. Giles Hotel New York - The Court includes manicure services and nail art designs from the talented hands of nail tech Lisa Logan.

Keywords: celebrity nail techs  

Winning Web Coupons

October 25, 2011  | Article

“My website coupons are the most profitable advertising I do,” says Shari Finger, owner of Finger’s Nail Studio in W. Dundee, Ill.

 

Be a Social Media Success

October 15, 2011  | Article

Social Media Marketing: A Guide for Beauty Professionals is a beginner’s guide and overview of the big three social media networks: Facebook, Twitter, and LinkedIn.

Keywords: Facebook marketing   web marketing  

The Big Pitch

October 5, 2011  | Article

Many of you tell us you lead with a compliment. When you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech? In other words — what’s your elevator speech?

Keywords: business building   clients  

Spa Gregorie’s Makes Giving Easy

September 15, 2011  | Article

At Spa Gregorie's, a small Southern California-based chain of salons and day spas, they make it easy for their clients to raise money for their favorite causes.

Keywords: charity  

Jump Aboard the Welcome Wagon

September 14, 2011  | Article

Adrienne Schodtler may be too busy at the salon to reach out personally to each of her new neighbors in the town of Fuquay-Varina, N.C., but Schodtler, owner of Nails by Adrienne, employs a service called New Neighbor to do just that.

Keywords: marketing/promotions  

On My Mind: Move Over, Bloggers!

September 9, 2011  | Article

I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.

Keywords: blogs   consumer concerns   consumer marketing   consumer press   consumer product brands  

Should You Be a Groupon Groupie?

August 18, 2011  | Article

Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?    

Keywords: advertising/promotions   consumer advertising   customer service   marketing/promotions   web marketing  

They Need Professional Help

August 3, 2011  | Article

One way to show your gratitude and give back to the community that supported you, says Tamara Jercha, is to help unemployed individuals in your area.

Keywords: charity   marketing/promotions  

Making the Most of Web Check-ins

July 21, 2011  | Article

Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.

Keywords: Facebook marketing   smartphone apps   smartphones   social media   web marketing  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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