November 7, 2012
Sweet Nail’s video testimonials make stars of the salon’s clients while they sell the services in a low-key yet professional way.
Keywords: web marketing websites to watch
November 5, 2012
Michelle Phoenix, owner of Wet Paint Nail Spa in Cambridge, Mass., sent out the following announcement to her clients: “While we all enjoy a little quality ‘me-time,’ sometimes our kids need to join us in our daily rounds. To alleviate the fear of interrupting the relaxation of your fellow spa-goers, we are introducing Mothers’ Hours. Wednesdays and Thursdays from 10 a.m. to 4 p.m., while open to anyone, are times that your munchkins are welcome to join you at your nail appointment.”
Keywords: children in the salon
November 2, 2012
I tell the client that I have something to show her, and that if she doesn’t like it, I can wipe it off.
Keywords: beginner nail art
October 31, 2012
This I <3 My Nails oval sticker from Kami Nails is a great way to promote your business.
October 30, 2012
Lina Dinh of Ly-nah’s Nail Designz in Beloit, Wis., turned her rolodex into a mini nail design album, which has increased her nail art sales.
Keywords: organization product displays
October 25, 2012
Whether you’re gearing up for a holiday shindig, want to throw your first (or 10th) client appreciation party, or will be welcoming clients to your new salon with an open house, we’ve got you covered with these ideas to be the best hostess ever.
Keywords: Facebook marketing networking event opening a new salon promoting your services salon parties
September 22, 2012
Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.
Keywords: continuing education raising prices social media staff management time management
September 18, 2012
With so many social media outlets at your fingertips, it’s easy to market yourself these days. But you still need a plan — and it needs to be a good one. Industry coach and consultant Bryan Durocher of Durocher Enterprises offers the following bits of wisdom to make sure you’re not just spinning your wheels.
Keywords: social media web marketing
September 18, 2012
Millie Haynam, a small business strategist, trainer, speaker, and writer with more than 30 years of beauty industry experience shares her knowledge in a new book.
Keywords: books marketing/promotions
September 7, 2012
As a professional, you choose products you believe deliver the best results. Because of your careful selection, clients recognize something different about their nails when they come to you instead of doing their nails at home. Do you ever take the time to educate clients about the benefits they receive from the products? Use the handout on the next page to explain the why of your product choices.
Keywords: professional image professional-only products
September 4, 2012
| Photo Gallery
October is Breast Cancer Awareness Month, a time of year when many companies introduce lines of pink and breast cancer awareness inspired products. Most of these companies even donate a portion of their profits to help fight breast cancer.
Keywords: Aerovex Systems Backscratchers Bellissima Bio Sculpture Gel breast cancer awareness
August 29, 2012
Salon owners have more control of their online reputations than you might think. Up the interaction on consumer review sites to get the most out of social networking.
Keywords: social media Yelp
August 22, 2012
More than 20 salons in the greater Boston area participated in the first-ever Salon Week event in April, servicing hundreds of clients
August 21, 2012
Bellacures Nail Salons, a small Southern California-based chain, had more than a dozen companies lined up as sponsors for the grand opening of its Pasadena store in June — including OPI and SpaRitual.
Keywords: open house opening a new salon
August 1, 2012
After overcoming recent economic challenges, Unity Nails and Skin Care moved into a bigger and better space with an improved menu this April. Salon owner Jeany Perez scheduled a grand reopening to celebrate its success.
Keywords: economy salon profiles