Business > Marketing & Promotions

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Internet Marketing: Taking the Next Step

July 7, 2011  | Article

Use this Internet marketing checklist to assess your progress toward an exceptional online marketing strategy for your salon. Follow the steps to take your business to the next level. 

Keywords: Facebook marketing   web marketing  

Partner With Some Famous Names

June 25, 2011  | News

Linda and Jim ­Nordstrom, founders of Famous Names LLC and makers of Lumos Top and Bottom Coats, have announced the Famous Names Partner Program.

 

Keywords: California   Famous Names   manufacturers educators   Maryland   Rhode Island  

Tony Cuccio: A Man for All Seasons

June 23, 2011  | Photo Gallery

There is no doubt that Tony Cuccio loves the nail business ... and lives it. Browse through this photo gallery of Tony through the years, at shows, at his office, and with his family.

Keywords: Cuccio Naturale   Star Nail Products   Tony Cuccio  

Give Your Nail Business Some Gloss

June 17, 2011  | Article

In The Gloss System, 5 Steps to Nail Salon Success Home Study Course, nail industry veteran Trish Rock shares expert knowledge, guidance, and proven tools to build a strong and lasting salon full of clients.

Five Reasons You’re Not Getting Media Attention

June 17, 2011  | Article

When you’re not getting any media coverage, whose fault is it? According to Jennifer Wezensky, president of JW Public Relations, a Michigan-based boutique PR firm specializing in helping small businesses garner positive media coverage, the blame may lie directly at your door.

Keywords: media coverage   public relations  

CND Brings a Flash Mob to Premiere Orlando Beauty Show

June 7, 2011  | Video

On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show to help promote it's popular Shellac line.

Keywords: CND   marketing/promotions   Premiere Orlando   tradeshows   web marketing  

How to Market Your Services When You're First Starting Out

June 6, 2011  | Article

You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.

Keywords: business cards   career handbook   marketing/promotions   newbie   web marketing  

Spread the Word … for Free

May 24, 2011  | Article

If you’re using PolishPro Light-Cured Nail Polish, let clients know. NSI is offering nail professionals free window decals and tent cards featuring its striking new imagery.

Keywords: marketing/promotions   NSI  

One More Reason to Keep Your Card

May 24, 2011  | Article

There could hardly be a more appropriate business card for a nail tech than Live Industry’s Nail File Card. It’s just what is sounds like — a business card that does double-duty as a nail file.

Keywords: business cards   marketing/promotions  

Create an Inviting Atmosphere

April 28, 2011  | Article

The new “walk-ins welcome” floor mat from Backscratchers invites customers in and lets them know that whether they have an appointment or not, you’re ready to care for them.

Free Nail Art Really Brings Them In

April 27, 2011  | Article

“I don’t charge for nail art,” says Sharon Frenz, owner of The Nail Boutique in Tomah, Wis.  “Of all the services we can offer, it’s the least expensive for us. Nail art paint and polish is inexpensive and application only involves a little bit of our time.”

Keywords: handpainted nail art   marketing/promotions   nail art  

Store Vantage Delivers Free Online Scheduling

April 27, 2011  | Article

Store Vantage is a free, web-based scheduling and marketing tool that helps you schedule your appointments, track client preferences, and send automatic appointment reminders.

 

Keywords: client scheduling  

Grow Your Business With Media Coverage

April 21, 2011  | Article

A press release is one of the easiest and most cost-effective ways of getting your message out when you have a business announcement.  

Keywords: consumer marketing   consumer press   marketing/promotions   media coverage  

Mother’s Day Promotions

April 19, 2011  | Article

One of the best holidays to entice clients in the door, Mother’s Day offers special opportunities for not only pampered mothers but maybe even doting sons and daughters as well.   

Keywords: marketing/promotions   Mother's Day   Mother's Day promotions   nail art   seasonal nail art  

Facebook Your Way to a Full Book

March 29, 2011  | Article

There are more than 500 million people on Facebook. Increase awareness of your salon and get new clients in your doors with smartly written Facebook advertising campaigns. We’ll show you how.

Keywords: Facebook marketing   marketing/promotions   web marketing  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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