Business > Marketing & Promotions

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Salon Owner's Manual

August 1, 1996  | Article

If you have consistently been sending press releases to the media on your salon, eventually an item will get published. When a newspaper or magazine actually runs a story on you, it can sometimes carry greater weight and credibility than even an ad can.

Keywords: advertising/promotions  

Sign Snares Looks-Conscious Commuters

August 1, 1996  | Article

To take advantage of this lucky location, this salon owner erected a bold double-sided reader board marquee to capture the attention of all who pass by.

Keywords: signage  

The Chain Link

June 1, 1996  | Article

Chains do well at providing a service at the right price, convenience, and quality. They have found their market position and defined it — my advice to independent salon owners is that they very carefully do that

Sharing Is Succeeding

April 1, 1996  | Article

Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.

 

Protect Your Good Name

March 1, 1996  | Article

You want your salon name to be a household name; however, you don’t want it to be on every nail shop in town. Here’s how to keep it yours alone.

Achtung, Nail Techs!

February 1, 1996  | Article

A couple nail vocabulary words ... in German

Star Search In The Schools

January 1, 1996  | Article

To keep new talent flowing into your salon you need to create a strong working relationship with the nail education director at your local cosmetology school.

Men Moved By Convincing Couplets

April 1, 1995  | Article

How Do You Get New Business?

September 1, 1994  | Article

Keywords: building your clientele   business building  

What's In A Name?

May 1, 1994  | Article

Choose a name for your salon that will stick in client’ minds, create a professional image, and attract the type of clientele you want to attract.

Clients' Votes Count in In-Salon Nail Art Competition

January 1, 1994  | Article

Got a Layover? Get a Manicure!

January 1, 1994  | Article

Virgin Atlantic Airways’ Body and Soul, a salon in London’s Heathrow Airport, may be a trendsetter that will inspire other airlines.

Keywords: alternative careers  

If It’s Tuesday, It Must Be Toes-Day

June 1, 1993  | Article

Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.

Keywords: advertising/promotions   business   coupons   direct mail   marketing/promotions  

Editor's Note: More Truth in Advertising Please

December 1, 1992  | Article

One of the primary missions of the Nail Manufacturers Council is “to establish guidelines that maintain high ethics in the ad­vertising and promotion of products.” But besides applying peer pressure on companies that mislead consumers or misrepresent their products, there isn't much the council can do to ensure that the messages you're getting are honest and accu­rate.

Advertising... The Enigma: Or Is It?

April 1, 1984  | Article

Keywords: advertising/promotions  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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