Business > Marketing & Promotions

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All the News that’s Fit to E-mail

March 1, 2006  | Article

More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.

Keywords: customer service   email marketing   marketing/promotions  

Keep Them Coming Back for More

January 1, 2006  | Article

Keywords: building your clientele   customer service   marketing/promotions  

More Than Just Window Dressing

January 1, 2006  | Article

Enhancing your windows does not have to be an expensive or time-consuming ordeal. With a little imagination, you can really make your front window stand out. Use this monthly planner with plenty of practical tips to get you going.

Keywords: advertising/promotions   holiday decorating   holidays   salon decor/design  

Ten Ways to Make Over a Service

July 1, 2005  | Article

Because it's the "Makeover Issue" we're recommending that give your service menu the once-over and see what you can do to jazz it up. 

Keywords: service menus  

Business Card Dos & Don'ts

July 1, 2005  | Article

Before you order a batch of cards, read these tips. It might mean the difference between a nice card and great looking one that makes a bold statement.

Keywords: business building   business cards  

Better Business Cards

July 1, 2005  | Article

Anyone can create a good business card, but with a little design knowledge and tips from design professionals, you’ll be able to turn those good cards into great cards.

Keywords: building your clientele   business cards  

12 Things to Know About Exterior Salon Signage

February 1, 2005  | Article

Grab passers-by's attention with good graphics, a simple message, and a clear message.

Keywords: advertising/promotions   business   signage  

9 Ways to Hook Holiday Clients

December 1, 2003  | Article

They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.

Keywords: building your clientele   client gift ideas   coupons   email marketing   gift certificates  

Spa Spin: How To Amp Up Your Menu

November 1, 2003  | Article

You may not look around your salon or nail station and think "spa." And you may not look in the mirror and see a publicist. But chances are your services are just as luxurious, relaxing, and satisfying as those at the spa down the street-your clients just wouldn't know it by reading your menu. Here we show you how to spruce up the language to make your services sound as good as they are.

Keywords: all-natural   keeping your business competitive   promoting your services   vegan services  

They Take Wooden Nickels

November 1, 2003  | Article

An old fashioned wooden nickel keeps the referrals coming in.

Keywords: building your clientele   referrals  

Any Excuse for a Party

February 1, 2003  | Article

Even a serious subject can spawn a festive event. For a recent breast cancer “fun-raiser," Christine Turner, owner of Body & Sol in New Westminster, British Columbia, decorated the salon inside and out with bras.

Keywords: Christine Turner   customer service   fundraising   salon parties  

A League of Your Own

February 1, 2003  | Article

Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.

Keywords: boutique nail salon   elderly clients   men's services   natural nail care   opening a new salon  

The Best of the Beauty Web

May 1, 2002  | Article

What does it take to have salon website that’s demand successful? The winner of this year’s Best Website Contest ad runners-up prove that salons can have simple, great-looking sites without splunging on time or money.

Keywords: contests   Maisie Dunbar   website marketing   websites   websites to watch  

What Is Your Best Marketing Strategy?

April 1, 2002  | Article

This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener. 

Keywords: client referral systems   communicating with customers   customer service   little extras   marketing/promotions  

Open for Business: Doing an Open House Right

April 1, 2002  | Article

Borrow a page from real estate marketers to increase your business’s exposure and capture the interest of many new “buyers” by holding an open house.

Keywords: customer service   open house   opening a new salon   salon parties  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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