September 1, 2008
To announce her new neighborhood salon, owner found that a newspaper article that included pictures of her "older" staff was the best advertising!
Special care must be taken when performing service consultations for those in the health care industry and related fields. Turn this into a positive by marketing a healthy, natural nail regime for this client base.
August 1, 2008
have you considered adding a few youth-focused services? They don’t need to include as many extras and you can charge a lower price so it’s affordable.
What do Madonna, Steve Jobs, and Vicki Peters all have in common? They continue to be at the top of their field and the top of their game by constantly reinventing themselves. What could you have in common with these movers and shakers? More than you might think!
July 1, 2008
Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.
Becoming a household name is important for any business -- salons included. The winner and finalists in our Best Salon Brand contest prove they have what it takes to build a strong brand. From interesting logos to unique promotional materials such as pocket mirrors and brushes, these salons prove that consistency can build brand loyalty.
June 1, 2008
Gathering with like-minded or neighboring businesses to mail your fliers together is just one of the ideas from "101 Media & Marketing Tips For Salon Owners, Stylists and Managers."
The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.
With the country facing an economic slowdown of mass proportions, many in the industry are having to adjust the way they do business. But how much of our financial concerns can be blamed on the economy — and how much is simply the result of a change in the industry?
In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.
May 1, 2008
Direct mail company Money Mailer offers tips that make sure your coupon gets noticed.
It costs a lot more to gain a new client than to keep an old one.
For many techs, taking pictures of your work allows you to create portfolios for your clients, advertise themselves on Internet sites like MySpace, or share your work with peers on forums and websites. Here are some tips from techs who have made a habit of photographing nails.
April 1, 2008
Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.
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