July 1, 2005
Anyone can create a good business card, but with a little design knowledge and tips from design professionals, you’ll be able to turn those good cards into great cards.
Keywords: building your clientele business cards
February 1, 2005
Grab passers-by's attention with good graphics, a simple message, and a clear message.
Keywords: advertising/promotions business signage
December 1, 2003
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
Keywords: building your clientele client gift ideas coupons email marketing gift certificates
November 1, 2003
You may not look around your salon or nail station and think "spa." And you may not look in the mirror and see a publicist. But chances are your services are just as luxurious, relaxing, and satisfying as those at the spa down the street-your clients just wouldn't know it by reading your menu. Here we show you how to spruce up the language to make your services sound as good as they are.
Keywords: all-natural keeping your business competitive promoting your services vegan services
November 1, 2003
An old fashioned wooden nickel keeps the referrals coming in.
Keywords: building your clientele referrals
February 1, 2003
Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.
Keywords: boutique nail salon elderly clients men's services natural nail care opening a new salon
April 1, 2002
Borrow a page from real estate marketers to increase your business’s exposure and capture the interest of many new “buyers” by holding an open house.
Keywords: customer service open house opening a new salon salon parties
September 1, 2000
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
Keywords: male clients marketing/promotions niche marketing
January 1, 1999
Salon owners fixes up clients on Valentine's Day
Keywords: seasonal services Valentine's Day nail art Valentine's Day services
March 1, 1998
If you are a salon owner and don’t have proper MSDS (Material Safety Data Sheet) documentation, not only are you doing yourself and your clients a disservice, but you also risk getting into hot water with your local OSHA agency.
December 1, 1997
A 24-hour nail-a-thon is a great way to raise money for charity around the holidays and bring new business into the salon.
February 1, 1997
Keywords: breast cancer awareness charity
February 1, 1997
We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.
Keywords: building your clientele business building customer service organization techniques
December 1, 1996
I recommend a head-to-toe review of the salon operation — a salon “physical” to check how everything is working, to take preventive measures, and to get yourself on a financially healthier program.