Business > Marketing & Promotions

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Business Card Dos & Don'ts

July 1, 2005  | Article

Before you order a batch of cards, read these tips. It might mean the difference between a nice card and great looking one that makes a bold statement.

Keywords: business building   business cards  

Better Business Cards

July 1, 2005  | Article

Anyone can create a good business card, but with a little design knowledge and tips from design professionals, you’ll be able to turn those good cards into great cards.

Keywords: building your clientele   business cards  

10 Ways to Woo Wedding Business

June 1, 2005  | Article

Every bride has her own vision of what her wedding look will be. Indulge her fantasies. 

Keywords: bridal business   bridal services   niche marketing   wedding services  

12 Things to Know About Exterior Salon Signage

February 1, 2005  | Article

Grab passers-by's attention with good graphics, a simple message, and a clear message.

Keywords: advertising/promotions   business   signage  

9 Ways to Hook Holiday Clients

December 1, 2003  | Article

They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.

Keywords: building your clientele   client gift ideas   coupons   email marketing   gift certificates  

Spa Spin: How To Amp Up Your Menu

November 1, 2003  | Article

You may not look around your salon or nail station and think "spa." And you may not look in the mirror and see a publicist. But chances are your services are just as luxurious, relaxing, and satisfying as those at the spa down the street-your clients just wouldn't know it by reading your menu. Here we show you how to spruce up the language to make your services sound as good as they are.

Keywords: all-natural   keeping your business competitive   promoting your services   vegan services  

They Take Wooden Nickels

November 1, 2003  | Article

An old fashioned wooden nickel keeps the referrals coming in.

Keywords: building your clientele   referrals  

Just Brand It

June 1, 2003  | Article

Think your salon is lacking something? It might be missing strong brand identity that helps attract and retain clients. Read on for ways to succumb to the power of branding and see how other salons are making a name for themselves.

Keywords: branding  

Any Excuse for a Party

February 1, 2003  | Article

Even a serious subject can spawn a festive event. For a recent breast cancer “fun-raiser," Christine Turner, owner of Body & Sol in New Westminster, British Columbia, decorated the salon inside and out with bras.

Keywords: Christine Turner   customer service   fundraising   salon parties  

A League of Your Own

February 1, 2003  | Article

Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.

Keywords: boutique nail salon   elderly clients   men's services   natural nail care   opening a new salon  

The Best of the Beauty Web

May 1, 2002  | Article

What does it take to have salon website that’s demand successful? The winner of this year’s Best Website Contest ad runners-up prove that salons can have simple, great-looking sites without splunging on time or money.

Keywords: contests   Maisie Dunbar   website marketing   websites   websites to watch  

What Is Your Best Marketing Strategy?

April 1, 2002  | Article

This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener. 

Keywords: client referral systems   communicating with customers   customer service   little extras   marketing/promotions  

Open for Business: Doing an Open House Right

April 1, 2002  | Article

Borrow a page from real estate marketers to increase your business’s exposure and capture the interest of many new “buyers” by holding an open house.

Keywords: customer service   open house   opening a new salon   salon parties  

Got Press?

February 1, 2002  | Article

You don't have to be in New York or Los Angeles to catch the ear of the national press, as long as you have a story to tell and a plan for telling it.

Keywords: Jayne Morehouse   press coverage   public relations  

How did you come up with your salon’s name?

October 1, 2001  | Article

This month's Reader to Reader column shares the stories of salon naming from amusing to sentimental. 

Keywords: naming your salon   salon names  

Encyclopedia

Characterized by brittle, splitting, peeling, or cracking nails; often caused by dehydration; sometimes linked to health conditions such as...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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