June 1, 2003
Think your salon is lacking something? It might be missing strong brand identity that helps attract and retain clients. Read on for ways to succumb to the power of branding and see how other salons are making a name for themselves.
February 1, 2003
Even a serious subject can spawn a festive event. For a recent breast cancer “fun-raiser," Christine Turner, owner of Body & Sol in New Westminster, British Columbia, decorated the salon inside and out with bras.
Keywords: Christine Turner customer service fundraising salon parties
February 1, 2003
Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.
Keywords: boutique nail salon elderly clients men's services natural nail care opening a new salon
May 1, 2002
What does it take to have salon website that’s demand successful? The winner of this year’s Best Website Contest ad runners-up prove that salons can have simple, great-looking sites without splunging on time or money.
Keywords: contests Maisie Dunbar website marketing websites websites to watch
April 1, 2002
This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.
Keywords: client referral systems communicating with customers customer service little extras marketing/promotions
April 1, 2002
Borrow a page from real estate marketers to increase your business’s exposure and capture the interest of many new “buyers” by holding an open house.
Keywords: customer service open house opening a new salon salon parties
February 1, 2002
You don't have to be in New York or Los Angeles to catch the ear of the national press, as long as you have a story to tell and a plan for telling it.
Keywords: Jayne Morehouse press coverage public relations
October 1, 2001
This month's Reader to Reader column shares the stories of salon naming from amusing to sentimental.
Keywords: naming your salon salon names
September 1, 2001
The finalists in our Better Business Card contest prove that with a little creativity and innovation, anyone can create a great-looking business card. Not only are they nice to look at, cards can also help boost business when they contain all the necessary information.
Keywords: business cards
July 1, 2001
Several of the first big-name beauty dot-coms came in like lions in 1999, then went out like lambs in 2000. Beauty on the Internet, though, isn’t about to fade away. What does the future hold for online beauty buying?
Keywords: web marketing websites websites to watch
June 1, 2001
It doesn’t take much to cater to — and keep — the customers you have.
Keywords: client surveys marketing/promotions
September 1, 2000
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
Keywords: male clients marketing/promotions niche marketing
January 1, 1999
Salon owners fixes up clients on Valentine's Day
Keywords: seasonal services Valentine's Day nail art Valentine's Day services
March 1, 1998
If you are a salon owner and don’t have proper MSDS (Material Safety Data Sheet) documentation, not only are you doing yourself and your clients a disservice, but you also risk getting into hot water with your local OSHA agency.