Business > Marketing & Promotions

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Just Brand It

June 1, 2003  | Article

Think your salon is lacking something? It might be missing strong brand identity that helps attract and retain clients. Read on for ways to succumb to the power of branding and see how other salons are making a name for themselves.

Keywords: branding  

Any Excuse for a Party

February 1, 2003  | Article

Even a serious subject can spawn a festive event. For a recent breast cancer “fun-raiser," Christine Turner, owner of Body & Sol in New Westminster, British Columbia, decorated the salon inside and out with bras.

Keywords: Christine Turner   customer service   fundraising   salon parties  

A League of Your Own

February 1, 2003  | Article

Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.

Keywords: boutique nail salon   elderly clients   men's services   natural nail care   opening a new salon  

The Best of the Beauty Web

May 1, 2002  | Article

What does it take to have salon website that’s demand successful? The winner of this year’s Best Website Contest ad runners-up prove that salons can have simple, great-looking sites without splunging on time or money.

Keywords: contests   Maisie Dunbar   website marketing   websites   websites to watch  

What Is Your Best Marketing Strategy?

April 1, 2002  | Article

This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener. 

Keywords: client referral systems   communicating with customers   customer service   little extras   marketing/promotions  

Open for Business: Doing an Open House Right

April 1, 2002  | Article

Borrow a page from real estate marketers to increase your business’s exposure and capture the interest of many new “buyers” by holding an open house.

Keywords: customer service   open house   opening a new salon   salon parties  

Got Press?

February 1, 2002  | Article

You don't have to be in New York or Los Angeles to catch the ear of the national press, as long as you have a story to tell and a plan for telling it.

Keywords: Jayne Morehouse   press coverage   public relations  

How did you come up with your salon’s name?

October 1, 2001  | Article

This month's Reader to Reader column shares the stories of salon naming from amusing to sentimental. 

Keywords: naming your salon   salon names  

Winning Business Card Designs

September 1, 2001  | Article

The finalists in our Better Business Card contest prove that with a little creativity and innovation, anyone can create a great-looking business card. Not only are they nice to look at, cards can also help boost business when they contain all the necessary information.

Keywords: business cards  

The Beauty of the Internet

July 1, 2001  | Article

Several of the first big-name beauty dot-coms came in like lions in 1999, then went out like lambs in 2000. Beauty on the Internet, though, isn’t about to fade away. What does the future hold for online beauty buying?

Keywords: web marketing   websites   websites to watch  

Marketing the Right Way

June 1, 2001  | Article

It doesn’t take much to cater to — and keep — the customers you have.

Keywords: client surveys   marketing/promotions  

How To Atrract A Man

September 1, 2000  | Article

In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.

Keywords: male clients   marketing/promotions   niche marketing  

Play Cupid for Your Customers

January 1, 1999  | Article

Salon owners fixes up clients on Valentine's Day

Keywords: seasonal services   Valentine's Day nail art   Valentine's Day services  

Make Mother’s Day Magic With Gift Certificates

April 1, 1998  | Article

Keywords: Action Bag Company   gift certificates   holidays   marketing/promotions   Mother's Day  

MSDS Intelligence

March 1, 1998  | Article

If you are a salon owner and don’t have proper MSDS (Material Safety Data Sheet) documentation, not only are you doing yourself and your clients a disservice, but you also risk getting into hot water with your local OSHA agency.

Keywords: MSDS  

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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