Business > Marketing & Promotions

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Tip Of The Month

December 1, 1997  | Article

A 24-hour nail-a-thon is a great way to raise money for charity around the holidays and bring new business into the salon.

Fund-Raising the Fashionable Way

February 1, 1997  | Article

Keywords: breast cancer awareness   charity  

201 Ways to Build Your Business

February 1, 1997  | Article

We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.

Keywords: building your clientele   business building   customer service   organization   techniques  

Owner's Manual

December 1, 1996  | Article

I recommend a head-to-toe review of the salon operation — a salon “physical” to check how everything is working, to take preventive measures, and to get yourself on a financially healthier program.

Keywords: salon finances  

Tip of the Month: Leave Your Business Card with Restaurant Tips

December 1, 1996  | Article

Keywords: building your clientele  

Indulge Them Inside and Out

December 1, 1996  | Article

Keywords: business building  

A Salon Owners' Roundtable

October 1, 1996  | Article

It’s not always easy to network with other salon owners, since all of us are so busy, and many of us keep our business dealings “close to the vest.”

Keywords: Australian nail industry   international   networking   Paula Gilmore   service pricing  

The Nail Profession in the 90's

August 1, 1996  | Article

In their own words, and from their own experiences, nail technicians tell us how they see the nail industry in the ’90s.

Salon Owner's Manual

August 1, 1996  | Article

If you have consistently been sending press releases to the media on your salon, eventually an item will get published. When a newspaper or magazine actually runs a story on you, it can sometimes carry greater weight and credibility than even an ad can.

Keywords: advertising/promotions  

Sign Snares Looks-Conscious Commuters

August 1, 1996  | Article

To take advantage of this lucky location, this salon owner erected a bold double-sided reader board marquee to capture the attention of all who pass by.

Keywords: signage  

The Chain Link

June 1, 1996  | Article

Chains do well at providing a service at the right price, convenience, and quality. They have found their market position and defined it — my advice to independent salon owners is that they very carefully do that

Sharing Is Succeeding

April 1, 1996  | Article

Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.

 

Keywords: Debbie Doerrlamm   finding/retaining staff   keeping your business competitive   marketing/promotions   Paula Gilmore  

Protect Your Good Name

March 1, 1996  | Article

You want your salon name to be a household name; however, you don’t want it to be on every nail shop in town. Here’s how to keep it yours alone.

Achtung, Nail Techs!

February 1, 1996  | Article

A couple nail vocabulary words ... in German

Star Search In The Schools

January 1, 1996  | Article

To keep new talent flowing into your salon you need to create a strong working relationship with the nail education director at your local cosmetology school.

Keywords: cosmetology schools   finding/retaining staff   Paula Gilmore   recruiting   working with schools  

Encyclopedia

Volcanic ash clay (also known as sodium bentonite clay) is created when volcanic ash mixes with water. The resulting clay contains a combination of mi...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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