Business > Marketing & Promotions

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Clients' Votes Count in In-Salon Nail Art Competition

January 1, 1994  | Article

Got a Layover? Get a Manicure!

January 1, 1994  | Article

Virgin Atlantic Airways’ Body and Soul, a salon in London’s Heathrow Airport, may be a trendsetter that will inspire other airlines.

Keywords: alternative careers  

If It’s Tuesday, It Must Be Toes-Day

June 1, 1993  | Article

Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.

Keywords: advertising/promotions   business   coupons   direct mail   marketing/promotions  

Editor's Note: More Truth in Advertising Please

December 1, 1992  | Article

One of the primary missions of the Nail Manufacturers Council is “to establish guidelines that maintain high ethics in the ad­vertising and promotion of products.” But besides applying peer pressure on companies that mislead consumers or misrepresent their products, there isn't much the council can do to ensure that the messages you're getting are honest and accu­rate.

Advertising... The Enigma: Or Is It?

April 1, 1984  | Article

Keywords: advertising/promotions  

Yellow Page Advertising

February 1, 1983  | Article

A basic understanding is a must for this effective medium

Keywords: marketing/promotions   yellow pages advertising  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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