Business > Marketing & Promotions

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Greeting Card Service Keeps the Personal Touch Alive

December 1, 2006  | Article

Keywords: marketing/promotions   promoting your services  

Building Your Winter Pedicure Business: 5 Case Studies

November 1, 2006  | Article

Between the winter blues and covered shoes, you may think pedicures are reserved for the lazy, hazy, crazy days of summer. But, we’ll show you five salons that still sizzle even when it’s freezing.

Keywords: business building   pedicures   salon profiles   seasonal services   winter pedicures  

How to Create a Buzz About Your Salon

October 1, 2006  | Article

Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.

Keywords: marketing/promotions   Valentine's Day services  

Are They There Yet?

September 1, 2006  | Article

There’s no arguing that kids these days are growing up faster than they did 25 years ago. But just because they want to be older faster, does that mean you should help them? Manufacturers, experts, and techs discuss just how young is too young for various nail services and how to perform services on and attract younger clients.

Keywords: youth marketing   youth services  

Bridal Party

September 1, 2006  | Article

According to, the average American wedding costs between $22,000 and $26,000. Is your salon getting its piece of the wedding cake, er, pie? It takes targeted advertising, smart scheduling and retailing, superior service, and a referral program, and you’ll be on your way to salon-wedded bliss.

Keywords: bridal nail art   marketing/promotions   niche marketing   salon parties  

VIP Programs: Keep Clients Coming Back

August 1, 2006  | Article

To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.

Keywords: customer service   loyalty programs   marketing/promotions  

What’s your Power Quotient?

July 1, 2006  | Article

Take this self-quiz to determine you PQ - you power quotient. Learn to increase your power by taking part in this exercise. Your answer mat reveal where you’re making the most of your opportunities and where you’re letting them slip.

Keywords: quiz  

They Do Menus Right

July 1, 2006  | Article

NAILS salutes the winners of our Salon Menus With Style contest who drew the attention of our judges with their engaging graphics, creative copy, and innovative design.

Keywords: advertising/promotions   salon menus   service menus  

I Love the Nightlife

June 1, 2006  | Article

Five o’clock isn’t necessarily quitting time for all techs, stylists, and massage therapists. Salons and spas across the country have started tapping into new markets by staying open late — and not just 7 p.m. late, but 9, 10, or even 12 a.m. late.

Keywords: boutique nail salon   marketing/promotions   salon profiles  

Chasing Mommy

May 1, 2006  | Article

Mother’s Day is coming soon and bringing with it great opportunity for salons to reach out to moms. Cross-marketing with other businesses and e-mail campaigning are just some of the ways salon owners get their gift certificates out and new clients in.

Keywords: marketing/promotions   Mother's Day   Mother's Day promotions   niche marketing  

Rejuvenate Hands and Feet

April 1, 2006  | Article

Do your clients need a bit of a pick-me-up? Try offering them hand and foot services that will help revive dull, tired skin. Salons and spas across the country are using ingredients such as chocolate and champagne to help make a service even more pampering and beneficial than atypical manicure or pedicure.


Keywords: marketing/promotions   salon services   Signature Services   spas   special promotions  

Signature Services

March 1, 2006  | Article

Here, we look at what signature services two different salons offer and what makes them successful. 

Keywords: adding new services   salon services  

Dear Shari Talks About Building a Clientele

March 1, 2006  | Article

How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.

Keywords: building your clientele   business building   marketing/promotions  

All the News that’s Fit to E-mail

March 1, 2006  | Article

More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.

Keywords: customer service   email marketing   marketing/promotions  

10 Ways to Beef up Business in the Show Months

January 1, 2006  | Article

How about starting a membership program for loyal clients? 

Keywords: business building   customer service   slow seasons  

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