Business > Marketing & Promotions

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Marketing the Right Way

June 1, 2001  | Article

It doesn’t take much to cater to — and keep — the customers you have.

Keywords: client surveys   marketing/promotions  

How To Atrract A Man

September 1, 2000  | Article

In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.

Keywords: male clients   marketing/promotions   niche marketing  

Play Cupid for Your Customers

January 1, 1999  | Article

Salon owners fixes up clients on Valentine's Day

Keywords: seasonal services   Valentine's Day nail art   Valentine's Day services  

Make Mother’s Day Magic With Gift Certificates

April 1, 1998  | Article

Keywords: Action Bag Company   gift certificates   holidays   marketing/promotions   Mother's Day  

MSDS Intelligence

March 1, 1998  | Article

If you are a salon owner and don’t have proper MSDS (Material Safety Data Sheet) documentation, not only are you doing yourself and your clients a disservice, but you also risk getting into hot water with your local OSHA agency.

Keywords: MSDS  

Tip Of The Month

December 1, 1997  | Article

A 24-hour nail-a-thon is a great way to raise money for charity around the holidays and bring new business into the salon.

Fund-Raising the Fashionable Way

February 1, 1997  | Article

Keywords: breast cancer awareness   charity  

201 Ways to Build Your Business

February 1, 1997  | Article

We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.

Keywords: building your clientele   business building   customer service   organization   techniques  

Owner's Manual

December 1, 1996  | Article

I recommend a head-to-toe review of the salon operation — a salon “physical” to check how everything is working, to take preventive measures, and to get yourself on a financially healthier program.

Keywords: salon finances  

Tip of the Month: Leave Your Business Card with Restaurant Tips

December 1, 1996  | Article

Keywords: building your clientele  

Indulge Them Inside and Out

December 1, 1996  | Article

Keywords: business building  

A Salon Owners' Roundtable

October 1, 1996  | Article

It’s not always easy to network with other salon owners, since all of us are so busy, and many of us keep our business dealings “close to the vest.”

Keywords: Australian nail industry   international   networking   Paula Gilmore   service pricing  

The Nail Profession in the 90's

August 1, 1996  | Article

In their own words, and from their own experiences, nail technicians tell us how they see the nail industry in the ’90s.

Salon Owner's Manual

August 1, 1996  | Article

If you have consistently been sending press releases to the media on your salon, eventually an item will get published. When a newspaper or magazine actually runs a story on you, it can sometimes carry greater weight and credibility than even an ad can.

Keywords: advertising/promotions  

Sign Snares Looks-Conscious Commuters

August 1, 1996  | Article

To take advantage of this lucky location, this salon owner erected a bold double-sided reader board marquee to capture the attention of all who pass by.

Keywords: signage  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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