Business > Marketing & Promotions

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All the News that’s Fit to E-mail

March 1, 2006  | Article

More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.

Keywords: customer service   email marketing   marketing/promotions  

10 Ways to Beef up Business in the Show Months

January 1, 2006  | Article

How about starting a membership program for loyal clients? 

Keywords: business building   customer service   slow seasons  

Keep Them Coming Back for More

January 1, 2006  | Article

Keywords: building your clientele   customer service   marketing/promotions  

More Than Just Window Dressing

January 1, 2006  | Article

Enhancing your windows does not have to be an expensive or time-consuming ordeal. With a little imagination, you can really make your front window stand out. Use this monthly planner with plenty of practical tips to get you going.

Keywords: advertising/promotions   holiday decorating   holidays   salon decor/design  

Nothing Artificial: Natural Nails Only Salons

January 1, 2006  | Article

Ten years ago any nail tech would have called you crazy if you said you were opening a salon that offered only natural nail services. Today, successful natural nail salons are servicing a growing clientele, and most are doing it with very little marketing.

Keywords: eco-conscious salons   natural nail care  

Ten Ways to Make Over a Service

July 1, 2005  | Article

Because it's the "Makeover Issue" we're recommending that give your service menu the once-over and see what you can do to jazz it up. 

Keywords: service menus  

Business Card Dos & Don'ts

July 1, 2005  | Article

Before you order a batch of cards, read these tips. It might mean the difference between a nice card and great looking one that makes a bold statement.

Keywords: business building   business cards  

Better Business Cards

July 1, 2005  | Article

Anyone can create a good business card, but with a little design knowledge and tips from design professionals, you’ll be able to turn those good cards into great cards.

Keywords: building your clientele   business cards  

10 Ways to Woo Wedding Business

June 1, 2005  | Article

Every bride has her own vision of what her wedding look will be. Indulge her fantasies. 

Keywords: bridal business   bridal services   niche marketing   wedding services  

10 Ways to Celebrate the Month of Love

February 1, 2005  | Article

Some great ideas for your swooning clients.

Keywords: couples services   Valentine's Day services  

12 Things to Know About Exterior Salon Signage

February 1, 2005  | Article

Grab passers-by's attention with good graphics, a simple message, and a clear message.

Keywords: advertising/promotions   business   signage  

OPI Computes With Kids

November 1, 2004  | Article

What do you do when you’ve got 70 essays to read, all written by children in need of a computer? If you’re OPI president and CEO George Schaeffer, you’ll make sure every child gets one.

Keywords: charity   George Schaeffer   OPI Products  

The Art of Self-Promotion

November 1, 2004  | Article

With the holiday season upon us, it may be hard to remember a time when your client roster didn’t look like Santa’s “Nice” list. But every so often business gets slow even for the best of you. Here nail techs and salon owners tell us how they hustle to rustle up new business.

Keywords: business building   promoting your services   winter promotions  

Retail Tactics for Great Holiday Gifting

November 1, 2004  | Article

Keywords: holiday retailing   retailing  

Men, Take a Seat

October 1, 2004  | Article

As men make their way into salons and spas across the country, some are getting them with services, decor, and perks designed just for them. By streamlining services and doling perks like draft beer, shoe shines, pool tables, and piped-in sports programming, salons and spa are redefining the meaning of “pampering”.

Keywords: male clients   men's salons   men's services  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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