Business > Marketing & Promotions

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The Art of Self-Promotion

November 1, 2004  | Article

With the holiday season upon us, it may be hard to remember a time when your client roster didn’t look like Santa’s “Nice” list. But every so often business gets slow even for the best of you. Here nail techs and salon owners tell us how they hustle to rustle up new business.

Keywords: business building   promoting your services   winter promotions  

Retail Tactics for Great Holiday Gifting

November 1, 2004  | Article

Keywords: holiday retailing   retailing  

Men, Take a Seat

October 1, 2004  | Article

As men make their way into salons and spas across the country, some are getting them with services, decor, and perks designed just for them. By streamlining services and doling perks like draft beer, shoe shines, pool tables, and piped-in sports programming, salons and spa are redefining the meaning of “pampering”.

Keywords: male clients   men's salons   men's services  

Nails Naturally

May 1, 2004  | Article

Keywords: Chicago  

Doerrlamm Celebrates 10 Years in Cyberspace

May 1, 2004  | Article

And the rest, as they say, is history.

Keywords: online networking  

Win Clients with the Healthy Pedicure Approach

April 1, 2004  | Article

The general public has not been taught that techs treat entire foot, which can help deter and even cure many of their common ailments.

Keywords: adding new services   Cuccio Naturale   pedicure marketing   pedicure spas   Tony Cuccio  

9 Ways to Hook Holiday Clients

December 1, 2003  | Article

They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.

Keywords: building your clientele   client gift ideas   coupons   email marketing   gift certificates  

Spa Spin: How To Amp Up Your Menu

November 1, 2003  | Article

You may not look around your salon or nail station and think "spa." And you may not look in the mirror and see a publicist. But chances are your services are just as luxurious, relaxing, and satisfying as those at the spa down the street-your clients just wouldn't know it by reading your menu. Here we show you how to spruce up the language to make your services sound as good as they are.

Keywords: all-natural   keeping your business competitive   promoting your services   vegan services  

They Take Wooden Nickels

November 1, 2003  | Article

An old fashioned wooden nickel keeps the referrals coming in.

Keywords: building your clientele   referrals  

Back to the Nail Basics

September 1, 2003  | Article

Natural nail care services are gaining a surge in popularity, thanks to creative nail technicians coming up with twists on the traditional manicure and pedicure basics you might have forgotten about - and to inspire you to update your menu with new - and fun - natural services.

Keywords: adding new services   marketing/promotions   Signature Services  

Conjuring up Service Ideas

September 1, 2003  | Article

Every once in while it’s good to come up with a new service that’ll pique your clients’ interest.

Keywords: adding new services   add-on services   service menus  

First Impressions: Seal the Deal

September 1, 2003  | Article

You have only one chance to make a great first impression on new clients.

Keywords: building your clientele   client relationships   first impressions  

You Don’t Need Primer For This Kind of Bonding

June 1, 2003  | Article

Salons are busier and bigger than ever before, so how do you keep everyone happy and business growing?

Keywords: client relationships   clients  

Just Brand It

June 1, 2003  | Article

Think your salon is lacking something? It might be missing strong brand identity that helps attract and retain clients. Read on for ways to succumb to the power of branding and see how other salons are making a name for themselves.

Keywords: branding  

How to Hold Your Own in a Full-Service Salon

April 1, 2003  | Article

Full-service salons are full of opportunity for enterprising nail techs. But they often get short-shifted on tome when other services run long. Nails seem to be constantly falling by the wayside in some full-service salons. Know the potential pitfalls—and how to navigate around them—to survive and thrive.

Keywords: employee issues   full-service salons  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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