Business > Marketing & Promotions

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Sharing Is Succeeding

April 1, 1996  | Article

Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.

 

Keywords: Debbie Doerrlamm   finding/retaining staff   keeping your business competitive   marketing/promotions   Paula Gilmore  

Protect Your Good Name

March 1, 1996  | Article

You want your salon name to be a household name; however, you don’t want it to be on every nail shop in town. Here’s how to keep it yours alone.

Achtung, Nail Techs!

February 1, 1996  | Article

A couple nail vocabulary words ... in German

Star Search In The Schools

January 1, 1996  | Article

To keep new talent flowing into your salon you need to create a strong working relationship with the nail education director at your local cosmetology school.

Keywords: cosmetology schools   finding/retaining staff   Paula Gilmore   recruiting   working with schools  

Men Moved By Convincing Couplets

April 1, 1995  | Article

How Do You Get New Business?

September 1, 1994  | Article

Keywords: building your clientele   business building  

Promoting Her Salon Pays Off

August 1, 1994  | Article

Mae Hare knows the secret to her salon’s success is an active marketing campaign.

Graphics Contest Entries Win for Simplicity and Clarity

May 1, 1994  | Article

Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.

Keywords: advertising/promotions   business card design   business cards   direct mail   gift certificates  

What's In A Name?

May 1, 1994  | Article

Choose a name for your salon that will stick in client’ minds, create a professional image, and attract the type of clientele you want to attract.

Keywords: naming your salon   salon names  

New Clients Come Gift-Wrapped

March 1, 1994  | Article

Five salons with phenomenal gift certificate sales tell how to boost your salon’s gift certificate sales by creating enticing packages of services that clients will want to give, as well as receive, as gifts.

Keywords: gift certificates   holiday promotions   holiday retailing  

Clients' Votes Count in In-Salon Nail Art Competition

January 1, 1994  | Article

Got a Layover? Get a Manicure!

January 1, 1994  | Article

Virgin Atlantic Airways’ Body and Soul, a salon in London’s Heathrow Airport, may be a trendsetter that will inspire other airlines.

Keywords: alternative careers  

If It’s Tuesday, It Must Be Toes-Day

June 1, 1993  | Article

Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.

Keywords: advertising/promotions   business   coupons   direct mail   marketing/promotions  

Editor's Note: More Truth in Advertising Please

December 1, 1992  | Article

One of the primary missions of the Nail Manufacturers Council is “to establish guidelines that maintain high ethics in the ad­vertising and promotion of products.” But besides applying peer pressure on companies that mislead consumers or misrepresent their products, there isn't much the council can do to ensure that the messages you're getting are honest and accu­rate.

Advertising... The Enigma: Or Is It?

April 1, 1984  | Article

Keywords: advertising/promotions  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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